Category 1: Recent Brand Strategy
1. Which brand launched a new marketing model called “Sketch Pro” to tap into micro-trends and cultural moments?
A) Amazon
B) Unilever
C) Procter & Gamble
D) Coca-Cola
1. Answer: 🟩 B) Unilever
→ Unilever launched “Sketch Pro” in-house design studios to help brands respond to cultural trends faster.
https://www.designweek.co.uk/unilever-opens-ai-powered-graphic-design-studios/
1. Which cosmetics brand launched the viral short film “The Power of Seeing You” celebrating neurodiversity and self-expression?
A) Fenty Beauty
B) Glossier
C) L’Oréal Paris
D) Rare Beauty
1. Answer: 🟩 C) L’Oréal Paris
→ L’Oréal’s emotional storytelling centered on individuality and inclusion.
1. Which fast-food brand partnered with a major movie release in 2025, creating collectible meal boxes inspired by the film’s characters?
A) Burger King
B) McDonald’s
C) Taco Bell
D) KFC
1. Answer: 🟩 B) McDonald’s
→ McDonald’s teamed up with “Inside Out 2” and previously with “The Marvels,” driving huge social buzz through nostalgia-driven tie-ins.
1. Which holding company announced a $400 million, five‑year partnership with Google to integrate advanced AI tools (like Gemini and Veo) into its marketing services?
A) Publicis Groupe
B) Omnicom Group
C) WPP
D) Dentsu Group
1. Answer: 🟩 C) WPP
→ WPP’s deal gives its agencies early access to Google’s generative‑AI assets to accelerate campaign creation.
2. Which company rolled out its largest campaign ever, “Live.Fit.Go”, to broaden its image beyond athletes to “everyday high achievers”?
A) Red Bull
B) Monster
C) Celsius
D) PepsiCo
2. Answer: 🟩 C) Celsius
→ Celsius ran its biggest-ever global campaign “Live.Fit.Go” to expand beyond fitness-only marketing.
https://www.youtube.com/watch?v=p6YuecsJ1NI
2. Which car company’s has an ad with Van Damme doing the splits!
A) Volvo
B) Tesla
C) Ford
D) Toyota
2. Answer: 🟩 1) Volvo
→ This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering
2. In 2025, which streaming platform turned a beloved series into a fashion collaboration with a major high-street retailer?
A) Netflix × H&M
B) Disney+ × Uniqlo
C) Prime Video × Zara
D) Hulu × ASOS
2. Answer: 🟩 A) Netflix × H&M
→ Netflix and H&M created a capsule inspired by “Stranger Things,” merging fandom and fashion.
2. According to the forecast report by Forrester Research, by 2026 agencies are expected to reduce staffing by around what percentage due to automation and model changes?
A) 5%
B) 10%
C) 15%
D) 20%
2. Answer: 🟩 C) 15%
→ Forrester predicts a ~15% reduction in agency jobs as agencies shift from service‑delivery to solution‑ownership.
3. Which brand publicly pledged to not use AI-generated bodies or people in its ads, in favour of “real people only”?
A) Nike
B) Aerie
C) H&M
D) Lululemon
3. Answer: 🟩 B) Aerie
→ Aerie vowed not to use AI-generated people or bodies in its ads, promoting body positivity and authenticity.
https://adage.com/video/aerie-real-people-only-30s/
3. Which beverage brand’s 2025 Super Bowl spot used A.I. to re-create a 1980s mascot “coming to life”?
A) Pepsi Zero
B) Coca-Cola
C) Dr Pepper
D) Mountain Dew
3. Answer: 🟩 B) Coca-Cola
→ Coca-Cola fused nostalgia and tech for emotional resonance.
3. Which pop star’s world tour led to a massive spike in a specific lipstick shade after the brand featured it in her concert look?
A) Taylor Swift
B) Beyoncé
C) Olivia Rodrigo
D) Ariana Grande
3. Answer: 🟩 C) Olivia Rodrigo
→ Olivia Rodrigo’s collaboration with Glossier caused the “Cherry Bomb” lip tint to sell out worldwide within hours.
3. According to industry reports, which of the following is a major threat to the Big Six agency models (e.g., WPP, Publicis, Omnicom) in 2025?
A) Rising print‑ad budgets
B) Large tech platforms offering automated ad creation tools
C) Traditional TV ad slots regaining dominance
D) Growth of outdoor billboard spending
3. Answer: 🟩 B) Large tech platforms offering automated ad creation tools
→ Why hire an agency when you can just get an AI tool? Am I right?
4. Which fashion brand marked its 50th anniversary with a portrait, campaign shot by Steven Meisel featuring models from multiple generations?
A) Zara
B) Mango
C) H&M
D) Versace
4. Answer: 🟩 A) Zara
→ Zara's campaign bridged its 1970s heritage with Gen Z relevance.
https://www.zara.com/uk/en/zara-50-anniversary-film-mkt15654.html
4. Which personal-care brand used scratch-and-sniff armpit posters to promote its deodorant line?
A) Dove
B) Nivea
C) Secret
D) Billie
4. Answer: 🟩 D) Billie
→ Billie's playful stunt went viral and boosted brand awareness
https://www.prweek.com/article/1917694/billie-consumers-stop-smell-armpits
4. Which luxury brand entered the gaming world with a digital fashion drop inside Fortnite?
A) Gucci
B) Balenciaga
C) Louis Vuitton
D) Prada
4. Answer: 🟩 B) Balenciaga
→ Balenciaga’s in-game outfits blurred the line between fashion, gaming, and cultural cool — a metaverse milestone.
4. A report described the consolidation of major agency holding companies as “The Great Rollup”, identifying scale, AI‑disruption, and platform competition as key drivers. Which of these statements do you think is true according to the report?
A) Holding‑company consolidation is slowing due to regulatory risk
B) Small boutique agencies are emerging as the dominant model
C) Agencies are combining to stay relevant amid platform and AI competition
D) M&A among agency groups is irrelevant to advertisers
4. Answer: 🟩 C) Agencies are combining to stay relevant amid platform and AI competition
→ The future is uncertain, but the power is tech is ensuring that agencies will need to offer more value is new tools can replace entire teams