The 3 E’s
“Did you know we offer ear piercing in our Salon?” is an example of this “E”.
Educate
The two in-store benefits of opening an Ulta Card.
What is 20% off and Double Points?
What is the app used for BOPIS/SFS
OMNI
These are the 3 types of shrink.
Internal, External, Operational
What the 3 S’s stand for.
Stocked, Signed, Store Standards
“Tell me about your hair care routine?” is an example of this “E”.
Engage
The annual fee for the Ulta Card.
What is $0/ None
The way in which we organize BOPIS orders
Last name alphabetically
Also Acceptable: BOPIS Tracker
This negatively impacts shrink.
Not scanning GWPs, Testers, Damages, KTs, BOPIS, etc. out properly
Theft
Creating a pick list supports this workflow process.
Unified Workflow
“You’re getting some amazing products today! Let me share how we can earn you double the points today!” is an example of this “E”.
Excite
The minimum number of times to ask the guest about loyalty/credit.
Three
What an associate should do if they cannot find an item for OMNI.
Confirm with the manager(s) on duty.
This is the best way to prevent theft.
Providing excellent customer service
This type of sorting should take place during shipment.
Super Sorting
Also Accepted: Eyes, Lips, Face
Department/Brand
The 3 E’s are the key to this type of experience.
Selling
Our Applications to Transactions (Apps to Trans, A/T) goal.
1.30%
What is required for a customer to pickup?
ID
These are the actions an associate should take during an Organized Retail Crime Event
Stay away at a safe distance/Keep guests away
Call a manager
Do NOT confront or film the suspects
These ensure we know how to properly face products to standard.
Planogram/Planogram Strips F1 F2
This percentage of customers say they’ve made an additional purchase after receiving excellent customer service.
52
What loyalty members can access through the Ulta App.
Coupons/Points Multipliers
The metrics BOPIS impacts.
Sales and NPS
Bonus 100 points: Shrink
Who an associate should contact if they suspect internal theft or policy violation.
Direct Manager, GM, Ethics Hotline
There are actually 5 S’s. These are the other two.
Staffing/Scheduling and Selling Experience