SPOONS
CEREAL IQ
Kings & Queens
Hitting the Wall
Ingredients and Nutrition
10

This nutrient helps support muscles and keep you feeling full longer

What is protein

10

This cereal was eaten by the crew of Apollo 11

What is Kellogg's Corn Flakes

10

Our Director of the Northeast Region

Who is Emily Zito-DeSimone

10

This is the app which recently replaced Volt at Walmart

What is Scintilla

10

Many Kellogg cereals emphasize this key ingredient for digestive health.

What is fiber

20

Diets higher in fiber can help support this body system.

What is digestive health

20

This cheerful rooster appears on boxes of Corn Flakes worldwide.

Who is Cornelius the Rooster

20

Our Vice President of Retail Sales

Who is Dean Allen

20

To close the loop on a Walmart prebook these are the three acceptable ways

What are returning a text, returning an email or photo shoot of the KDM who signed for the prebooks

20

This vitamin is commonly added to cereals to help support immune health.

What is vitamin D

30

This mineral supports oxygen transport in the body and is added to cereal.

What is iron

30

This character or characters are the longest running ones for the Kellogg's brands

Who are Snap, Crackle and Pop 

30

This group is led by Cathy Ballmer

What is the RSS (Retail Sales Support) Team

30

The approximate amount of dollars the Retail organization sold in prebooks during 2025

What is $57 million

30

Special K is often marketed toward consumers focused on this goal.

What is a healthy or balanced lifestyle

40

The “N” in SPOONS focuses on vitamins and minerals that support everyday health.

What are Nutrients You Need

40

The percentage of American households that buy cold cereal

_ _ _ _ _ _ _.

What is 94%

40

This person is the Senior Director of Sales for the Ahold-Delhaize team

Who is Mike Marchesani

40

Walmart's largest competitor

Who is Amazon

40

This primary grain is used in cereals like Corn Flakes and Frosted Flakes.

What is corn

50

The final “S” in SPOONS highlights cereals with this amount of added sugar per serving.

What is Single Digit Added Sugar

50

The four simple ingredients in many Kellogg cereals

What are Corn, Sugar, Malt and Salt

50

This person is the COO of WK

Who is Jean-Baptiste

50

This is the number of Walmart stores called on in the Northeast Area

What are 186

50

Frosted Mini-Wheats are primarily made from this whole grain.

What is whole wheat