Logical Fallacies
Attacking the person instead of the argument
Ad hominem
This transition shows contrast
However
Appeal based on emotions
pathos
A comparison using "like" or "as"
Simile
Repeating beginning sounds in words
Alliteration
Misrepresenting someones argument to make it easier to attack
Straw man
This transition shows cause and effect
Therefore
Appeal based on logic and facts
Logos
A direct comparison without using "like" or "as"
Metaphor
Repeating words or phrases for emphasis
Repetition
Presenting only two choices when more exist
False Dilemma
This transition adds more information
Furthermore
Appeal based on credibility or trust
ethos
Giving human traits to non-human things
Personification
When the audience knows something the characters dont
Dramatic Irony
Assuming something is true because everyone believes it
Bandwagon
This transition shows time happening at the same moment
Meanwhile
Using statistics to convince the audience
logos
Descriptive language that appeals to the senses
Imagery
Saying the opposite of what you mean
Verbal Irony
saying one small step will lead to extreme consequences
Slipprey slope
This transition introduces an example
For example
Using a personal story to connect emotionally
pathos
An extreme exaggeration
Hyperbole
When the outcome is different than expected
Situational Irony