Creating Customer Value, Relationships, and Experiences in Marketspace
Buyers Shopping On-line
Multichannel Marketing
Major Marketing Occupations
Miscellaneous
100
Buyers and sellers engage in face-to-face exchange relationships in an environment of materials described in stores and are also tangible goods.
Marketplace
100
Are the electronic shopping agents in which comb websites to compare products, prices, and service features.
Bots
100
An online consumer who researches products online and then purchases them at a retail store
Cost-channel shopper
100
They create a roadmap for new products by working with customers to determine their needs and with designers to create the products
Product development manager
100
Electronic junk mail or unsolicited emails are known as...
Spam
200
A two-way buyer-seller in which electronic communications is used in computer-mediated environment that allows the buyer to have control over the kind and amount of information received from the seller.
Interactive Marketing
200
One of the reasons for consumers shop and buy online. It also has two dimension one for products.
Choice
200
The blend of different communications and delivery channels that are mutually reinforcing in attracting, retaining and building relationships with customers
Multichannel marketing
200
They select products a store sells, surveys consumer trends and evaluate the past performance of products, services and suppliers
Buyer
200
Websites that allow people to congregate online and share views on topics of common interest
Web communities
300
The process in which automatically groups of people that have similar buying intentions, preferences and behaviors and can predict future purchases.
Collaborative filtering
300
Internet-enabled for the capabilities that make it possible for high interactive and individualized information and also exchange environment for buyer and shoppers.
Customization
300
Electronic store fronts that focus on converting an online browser into an online store
Transactional websites
300
Coordinates and oversees the market studies for a client
Project Manager
300
Website's aesthetic appeal, functional look and general layout is known as...
Context
400
The sum of total interactions that a customer has with a firm’s website, from the initial look at a home page through the entire purchase decision process.
Customer experience
400
The view that customers will abandon their own efforts to enter and explore a site if the download time is long.
Eight-second rule
400
Which gender accounts for more shopping online for Victoria's Secret?
Men (60%)
400
DAILY DOUBLE!!!
They call on wholesalers or retailers to try and sell products for a manufacturer
Trade Salesperson
400
A customer's consent (called opt-in) to recieve email and advertising based on personal data supplied by the customer
Permission marketing
500
A network of linkages between the firm’s website and other websites.
Connection
500
Allowed to have the market personalized.
Customerization
500
Website that promotes a company's products and services and provides information on where they can be bought.
Promotional websites
500
They are an expert in world trade agreements and global market entry strategies.
Global marketing manager
500
FINAL JEOPARDY
One of the 7 website design elements: Website's capabilities to enable commercial transactions