Appeals
Propaganda Techniques
Rhetoric
Techniques of Persuasion
Argumentative Terms
100
A logical appeal. 
.
What is logos?
100
An implied or indirect reference to classic literature, to cultural / political / economic / historical people or events, to the Bible, etc. The reader, listener, or watcher should understand immediately the reference...
What is an allusion?
100
The repetition of consonant sounds at the beginning of two or more words to emphasize a key idea.
What is alliteration?
100
To explain a specific incident of general issue or idea.
What is an example?
100
To refute the opponent’s argument by pointing out fallacies and illogical reasoning. The speaker should also concede one’s own weaknesses.
What is counter-arguing?
200
An emotional appeal. 
What is pathos?
200
A kind of repetition where an idea or ideas are threaded throughout a text, speech, debate, etc. but expressed in different words that clarifies, stresses, and adds urgency to the idea or ideas.
What is restatement?
200
A pithy, clever saying that offers wisdom about life or communicates a belief or value.
What is a proverb?
200
To establish a clear, contrasting relationship between two ideas by joining them together or juxtaposing them, often in parallel structure.
What is the antithesis?
200
Errors in reasoning or in logic.
What are fallacies?
300
An ethical appeal. 
What is ethos?
300
This technique is the repetition of words, phrase, clauses, or sentences that have the same grammatical structure or the same meaning. It is used to emphasis, link, and balance related ideas—or to juxtapose contrasting ones.
What is parallel structure?
300
Ex.: My bill proposes aid for the poor, and by “poor” I mean those with family incomes below $6,000 per year.
What is a stipulative definition?
300
To rely on words and phrases that have strong positive or negative connotations encouraging readers or listeners to connect with the writer’s or speaker’s message through emotion rather than logic.
What is charged language?
300
To reasonably defining your issue, argument, and counter argument.
What is establishing credibility?
400
Name the appeal: ASPCA Commercials, which play sad music while trying to get viewers to donate to save animals. 
What is pathos?
400
Let’s agree to disagree. 
What is antithesis?
400
A brief story that illustrates an idea or a point.
What is an anecdote?
400
Ex.: Don’t act like a Scrooge.
What is an allusion?
400
The author’s definition of a term, concept, etc. Need to also provide context—denotative and connotative definitions—then the author explains how his/her definition is connected, or not.
What is a stipulative definition?
500
Name the appeal: “It is disgraceful that the richest nation in the world allows children to go to bed hungry every night.” 
What is ethos?
500
The repetition of the same word or words at the beginning of successive paragraphs, phrases, clauses, or sentences, commonly in conjunction with climax and with parallelism. Ex.: Freedom is the ability to vote. Freedom is the ability to speak your mind. Freedom is crucial for success.
What is anaphora?
500
Ex.: Maybe it was an accident, but he is still a murderer.
What is charged language?
500
Ex.: I like dancing, acting, and singing.
What is parallel structure?
500
Ex.: Our doubt is our passion, and our passion is our task.
What is restatement?