Debbie's Directs
GSL Focus Areas
Acronyms
100
This person is responsible for delivering smarter, safer ways for brands to buy relevant audiences & content
Who is Eve Goldman
100
This team is focused on "Redefining the audience narrative, on and off YouTube"
What is the Audiences, Buying and Safety team.
(Also, accepted 'Audience team')
100
This is known as a GSL
What is Global Solutions Lead
200
This person helps make YouTube & Video easier to sell and use
Who is Jen Chang
200
Delivering a compelling alpha for Audio Ads and driving alignment on NBU-first initiatives would all be key areas of focus for this sub-team.
What is the emerging formats team?
200
DV360
What is Display & Video 360
300
This person helps marry the art of creative with the business of formats to deliver value to our advertisers and YouTube
Who is Rion Austin
300
If you were a brand or partner trying to feel at "home" on YouTube. You might ask this team to help you.
What is the Partner and Content solutions team?
300
O&O
What is owned and operated
400
You might call this person the "Supply side champion!"
Who is Megan Jordan Patel
400
If you were an agency lead concerned about the price of YouTube. These are two of the three teams that you might go to if you wanted to give feedback.
What are X-Video Solutions (XVS), Insights, Pricing and Commercials (IPC), and Formats and Creative.
400
ACM
What is the Ads & Commerce Meeting
500
This person provides customers with the total expected value of their media investments through actionable insights, effortless planning and competitive commercials
Who is Kate Alessi
500
The difference between our share of wallet and our share of watch time.
What is 10% (15% SoWT - 5% SOW)
500
LGTM
What is “looks good to me” (a way PMs will often respond to emails)