Competitive Foundation
Consultant Jokes
Airline Economics
Airport Marketing
Potpourri
100
A TOOL FOR ASSESSING AN ORGANIZATION'S STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS
What is a SWOT Analysis
100
TO GET TO THE OTHER SLIDE
Why did the consultant cross the road?
100
A TERM DESCRIBING HOW AIRLINES HAVE RESPONDED TO THE SPIKE IN FUEL PRICES POST-2007
What is Capacity Discipline?
100
THE AIRLINE TARGET INCOME DEMOGRAPHIC FOR LEISURE TRAVEL IS HOUSEHOLDS ANNUALLY EARNING IN EXCESS OF THIS
What is $75k?
100
32% OF THIS CARRIER'S 2012 REVENUE WAS ANCILLARY REVENUE, VERSUS 14% FOR A LEGACY SUCH AS UNITED
Who is Allegiant?
200
A WAY OF LOOKING AT A PROBLEM TO ANALYZE AND ACT ON THE ROOT CAUSE, NOT JUST THE SYMPTOMS
What is a Root Cause Analysis
200
THAT DEPENDS UPON YOUR BUDGET FOR HIRING CONSULTANTS TO SCREW IN LIGHTBULBS
How many consultants does it take to screw in a lightbulb?
200
SINCE 2007, AIRPORTS OF THIS SIZE HAVE LOST 14% OF THEIR ENPLANEMENTS
What are Medium-Hub Airports
200
THE AIRLINE TARGET INCOME DEMOGRAPHIC FOR BUSINESS TRAVEL IS HOUSEHOLDS ANNUALLY EARNING IN EXCESS OF THIS
What is $150k?
200
THE FIRST WIDELY ADOPTED ANCILLARY FEE, PROVING TO AIRLINES THAT FEES DID NOT SIGNIFICANTLY ALTER CONSUMER BEHAVIOR
What is the Passenger Facility Charge?
300
CHARACTERISTICS OF A MARKET, SUCH AS HOUSEHOLD INCOME, EDUCATION LEVELS, AND AGE
What are Demographics
300
ONE ONLY LOVES YOU FOR YOUR MONEY; THE OTHER IS A PROSTITUTE
What is the difference between a prostitute and a consultant?
300
SINCE 2007, AIRPORTS OF THIS SIZE HAVE LOST ABOUT 7% OF THEIR ENPLANEMENTS
What are Small-Hub Airports?
300
EFFECTIVE ADVERTISING TELLS THE TARGET AUDIENCE SOMETHING THAT IS NEW, RELEVANT, CREDIBLE, AND THIS
What is Unique?
300
WHAT DO YOU MEAN? AFRICAN OR EUROPEAN SWALLOW?
What is the airspeed velocity of an unladen swallow?
400
FOCUS GROUPS ARE AN EXAMPLE OF THE QUALITATIVE FORM, HIGH-VOLUME SURVEYS THE QUANTITATIVE FORM, OF THIS
What is Market Research
400
GOD DOESN'T ACT LIKE A CONSULTANT
What is the difference between God and a consultant?
400
TO MAINTAIN OR GROW CAPACITY IN A MARKET, AIRLINES TEND TO LOOK EITHER FOR ACCEPTABLE PROFITABILITY, OR FOR THIS
What is Strategic Benefit?
400
THE NUMBER OF U.S. AIRPORTS THAT DO NOT COMPETE WITH OTHER U.S. AIRPORTS FOR CUSTOMERS
What is Zero
400
JIM COLLINS POPULARIZED THIS CONCEPT, THE INTERSECTION OF WHAT YOU LOVE; WHAT YOU CAN EXCEL AT; WHAT MAKES YOU MONEY
What is the Hedgehog Concept
500
AIRPORTS HAVE TWO KINDS OF CUSTOMERS: PASSENGERS, AND THESE
What are airlines?
500
A Gameshow Host Really Does Have All The Answers
What is the difference between a Gameshow Host and a Consultant?
500
OF AIRLINE STRATEGIC BENEFIT OR AIRLINE PROFITABILITY, THE ONE MOST AIRPORTS MORE LIKELY CAN AFFECT
What is Airline Profitability
500
THE NUMBER OF U.S. AIRPORTS THAT HAVE NO ABILITY TO CONTROL OR AFFECT DEMAND FOR THEIR BRANDS OVER TIME
What is zero?
500
RESEARCH INDICATES THAT POOR EXECUTION ACCOUNTS FOR THIS PERCENTAGE OF STRATEGY FAILURES
What is 70%?