RADIO
DIGITAL
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POTPOURRI
100

The common abbreviation for frequency modulation.

What is FM?

100

What a client buys when we sell them YouTube services

WHAT IS CPCV?

100

The process of finding potential clients as well as all the mechanisms of nurturing them.

What is prospecting?

100

Often considered a frequency medium, radio is an ideal _______ medium. 

What is REACH?

100

10 face to face appointments/10 new or developmental business calls or appointments / 2 with a manager invite each week.

What is 10/10/2 expectation?

200

You will sell more with your __________ than you will your mouth.

What are ears?

200

What can be heard and not always seen anywhere you are, on a mobile or desktop device?

WHAT IS STREAMING AUDIO?

200

Gaining an excellent understanding of any prospect’s company, business challenges, and current priorities. 

What is a CNA/Discovery meeting?

200

Reaching consumers close to the time and location of purchase, whether they're in-store or online shoppers. 

What is PROXIMITY?

200

An extremely important metric found on a digital dashboard

WHAT IS A CONVERSION?

300

The "G" in GRP and GI.

What is GROSS?

300

This tactic is typically used when you don’t want to be found

WHAT IS A NEGATIVE KEYWORD?

300

Clearly understanding what the buyer is saying without the temptation to formulate a response or follow-up question before the buyer finishes talking.

What is Active Listening?

300

Radio drives this action because 75% of purchases include it. 

What is SEARCH?

300

A very specific location tactic used to reach households.

WHAT IS ADDRESSABLE GEO FENCING?

400

The definition of CUME.

What is the total number of unduplicated listeners listening to a radio station for a minimum of 5 minutes in a daypart. 

 

400

A code name for code.

WHAT IS A PIXEL?

400

When sellers ask more questions when a prospect is raising a concern  in reference to a barrier obstructing their ability to buy from you.  

What is overcoming objections?

400

True or False: There is no attribution tool for broadcast or streaming radio?

What is False?

400

An organized, visual way of tracking potential buyers as they progress through different stages in the purchasing process and buyer's journey.

What is pipeline (pending)?

500

This percentage of Americans who listen to radio every day.

What is 93%?

500

This channel platform delivers 100% to large screens

WHAT IS CTV?

500

A culture where everyone values meeting deadlines and responding to situations promptly. 

What is Urgency?

500

The number of persons exposed to a station in an average 15-minute period within a given daypart.

What is AQH?

500

A video channel platform that delivers 65% on large screens and 35% on all other devices

WHAT IS OTT?