LUCKY IRON FISH
The Cambodian diet of rice and fish has very little iron and supplements are too expensive for them
What was the opportunity
Bagels are the most beloved and essential vehicle for cream cheese among millennials.
What was the insight
showcase Toyota Tacoma's toughness, engage the online community, and collect leads through a unique product innovation
What was the goal?
To increase the participation and spending on the Spanish Christmas Lottery by emotionally engaging a wider audience.
Committed to reducing the effect of iron deficiency for millions, we ensured the project was sustainable
What drove earned PR?
Millennials' preference for store brands threatens Philadelphia's market share and cultural relevance.
What is the business problem
55% of truck owners have dogs, and 66% consider their pets when buying a vehicle, highlighting their emotional connection.
What was the insight?
Increased lottery spending to 55.42 € per Spaniard.
What were the business results?
A simple, iconic symbol of health and good luck for Cambodians – A FISH called Try Kantrop
What was the insight
#SadBagel tapped into cultural outrage and humor over the cream cheese-less bagel emoji.
What drove engagement
The innovative dog toy shaped like the Tacoma, paired with targeted events, social media teasers, and influencer promotion.
What drove engagement?
Position the lottery as more than just a chance to win, but as a tradition centered on the joy of sharing.
What was the role of the brand?
We studied local design nuances and created a mould for a design that was already in every household
What drove action?
Champion the cultural significance of the bagel and cream cheese combination to drive emotional connection and loyalty.
What was the role of the brand
A limited drop of the toy, a microsite for lead collection, and strategic distribution at auto and outdoor events.
What drove action?
Extending Justino's story across social media with interactive, real-time content that resonated with current events and fostered emotional connections.
What drove engagement?
We employ local people to produce the handmade packaging using local weaving methods.
What launched the campaign?
Public outcry and social media buzz pressured Apple to add cream cheese to its emoji, securing widespread media coverage.
What drove earned PR
+200% social engagement, +660% lead generation, and a sold-out product drop within 10 minutes.
What were the communication results?
“There’s no bigger prize than sharing,” brought to life through the story of Justino, a night guard connecting with others despite isolation.
What was the big idea?