LUCKY IRON FISH
The Cambodian diet of rice and fish has very little iron and supplements are too expensive for them
What was the opportunity
Committed to reducing the effect of iron deficiency for millions, we ensured the project was sustainable
What drove earned PR?
A simple, iconic symbol of health and good luck for Cambodians – A FISH called Try Kantrop
What was the insight
We studied local design nuances and created a mould for a design that was already in every household
What drove action?
We employ local people to produce the handmade packaging using local weaving methods.
What launched the campaign?