the name used by Aristotle for what modern students of communication refer to as credibility
what is ethos?
100
words that refer to ideas or concepts
what are abstract words?
100
an explicit comparison, introduced with the word "like" or "as," between things that are essentially different yet have something in common
what is a simile?
100
type of appropriateness that can be described by the statement, "you would not use metaphor, antithesis, and alliteration when explaining how to change a bicycle tire."
What is appropriateness to the topic?
100
a question about the truth or falsity of an assertion
What is a question of fact?
200
supporting materials used to prove or disprove something
What is evidence?
200
words that refer to tangible objects
what are concrete words?
200
the repitition of the initial consonant sound of close or adjoining words
what is alliteration?
200
type of appropriateness that can be described by the statement, "do not try to 'become someone else when you speak."
What is appropriateness to the speaker?
200
the obligation facing a persuasive speaker to prove that a change from current policy is necessary
What is burden of proof?
300
an error in reasoning
What is a fallacy?
300
dicourse that takes many more words than are necessary to express an idea
what is clutter?
300
a trite or overused expression
What is a cliche?
300
the type of appropriateness that deals with using the correct word based on who is listening
appropriateness to the audience
300
a method of organizing persuasive speeches that seek immediate action. The five steps of the motivated sequence are attention, need, satisfaction, visualization, and action.
What is monroe's motivated sequence?
400
an error in reasoning from specific instances, in which a speaker jumps to a general conclusion on the basis of insufficient evidence
What is a hasty generalization?
400
the techniqui in style related to "using language clearly"
What is eliminate clutter?
400
the jextaposition of contrasting ideas, usually in parallel structure
What is antithesis?
400
type of appropriateness that can be described by the statement, "...what is correct on the sports page is out of place on the op-ed page..."
What is appropriateness to the occasion?
400
a method of organizing persuasive speeches in which the first main point identifies a problem, the second main point identifies a problem, the second main point analyzes the causes of the problem, and the third main point presents a solution to the problem