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E-marketing & Technology Management
Conversion Optimization
Acquisition Optimization
Emerging Media, Metrics &
Technology
eMetrics Legends & Myths
100
These web analytics measures of success are typically expressed as a rates, ratios, or percentages.
What is Key Performance Indicator?
100
This husky mammal shares its name with a marketing acronym commonly used to describe executives who think they know it all.
What is a HiPPO?
100
This common web analytics metric indicates the rate of times a link was clicked by visitors.
What is a "Click-through"?
100
Users who send Tweets via Twitter to others interested in web analytics topics use [this #] hashtag.
What is #measure?
100
A common meeting spot at eMetrics events far and wide, this is the after-hours spot that is sure to draw a crowd.
What is the Lobby Bar?
200
Marketers have long worked to attain a complete and holistic view of their customers. In web analytics speak this spherical view is called what...
What is a 360 degree view of the customer.
200
This type of page known as [what] is intended to identify the beginning of the user experience resulting from a defined marketing effort. Hint: It's commonly associated with search engine results.
What is a Landing Page?
200
Many marketers are focused on their return on investment for customer acquisition efforts. This metric defines the price of gaining a new customer through a specific marketing initiative.
What is cost per acquisition?
200
This popular social analytics measure indicates the relative power of a person to affect other people regarding a specific brand, topic or field of expertise.
What is Influence?
200
eMetrics regulars have penned a number of books on the topics of Analytics & Marketing Optimization. This author has presented here in Toronto. What is his name and the title of his book?
Who is... Avinash - Web Analytics 2.0, Actionable Web Analytics Tim Ash - Landing Page Optimization Sean Power - Complete Web Monitoring: Watching Your Visitors, Performance, Communities, and Competitors Jacques Warren -
300
When organizing for analytics, companies often turn to these three categories of web analytics management.
What is People, Process & Technology?
300
Several multivariate testing technologies have been acquired by web analytics vendors and content management vendors in recent years. Name one of the original technologies that was acquired...
What is Optimost, Offermatica, Widemile
300
This "partner" site typically sends web traffic to a site and receives a percentage of purchases made from this referral traffic.
What is an affiliate?
300
These socially networked individuals are ambassadors for certain products, brands or organizations, despite having no official connection.
What is an Advocate?
300
The first eMetrics Summit took place eight (8) years ago in 2002. Since then, eMetrics has grown into a global series of marketing optimization summits that serve to educate, network and entertain thousands of analytics professionals. The traveling circus (I mean eMetrics), now covers nine international cities. This city will host their first eMetrics on April 22-23 of this year.
Where is Sydney?
400
This answer comes in the form of an analogy: Search is to Customer Acquisition as... Email is to Customer "what"?
What is customer retention?
400
These brothers from New York practice a form of conversion optimization they call persuasion architecture. They’re frequent eMetrics presenters and authored the book Waiting for Your Cat to Bark?
Who are Bryan and Jeffery Eisenberg?
400
This specific measurement tactic delivers information about all of the numerous marketing touch-points a visitor comes into contact with prior to making a conversion on a given web site. Hint: several views are typically available including: first-click, last-click and shared click.
What is Impression Attribution?
400
The popular social networking site, Facebook does not permit developers to create custom fan pages using traditional Hypertext Markup Language. Instead they require the use of this language protocol…
What is FBML (Facebook Markup Language)?
400
Daily Double <
Who is Jim Sterne?
500
Digital marketing today moves quickly. So quickly that, 23.2 months represents the average tenure of what…
What is the average tenure of a CMO?
500
The origins of this testing methodology started in manufacturing and have since been adopted by digital marketers. The developer whose name shares this widely used design of experiments methodology is...
Who is Genechi Taguchi?
500
This three (3) letter acronym is commonly used by media buyers and sellers. It describes the value a customer places in advertising relative to the revenue you can generate from that customer.
What is RFM (Reach, Frequency, Monetary)?
500
This consumer packaged goods corporation recently caused a major social media blunder concerning comments on its own Facebook pages. Consumers and environmentalists effectively brand-jacked this company’s Facebook wall over its potential threat to harvesting Palm Oil within Orangutan habitats…
Who is Nestle?
500
Earlier we learned that the Lobby Bar was the common meeting spot for eMetrics revelers. This individual was one of the final people to vacate the eMetrics lobby bar LAST NIGHT...
Who is...