Primary Research
Two examples of primary research are:
a. Books and Surveys
b. Surveys and Interviews
c. Interviews and Historical Data
d. Books and Historical Data
b. Surveys and Interviews
Which is NOT one of the 8 rules for creating white papers?
a. Using a logical approach
b. Following the 3-30-3 rule
c. Have product manager write white paper
d. Keep the branding subtle
c. Have product manager write white paper
What is a key principle of visual hierarchy in UX design?
o Using color and contrast to make objects stand out
o Making the font giant
o G pattern
o Close spacing
Using color and contrast to make objects stand out
How many data visuals do you need in your white paper at a minimum?
3
What strong business writing principle increases what scientists call the brain's
"processing fluency."
A. Simplicity
B. Specificity
C. Surprise
D. Stirring Language
Simplicity
What is ethnography?
The study of people and cultures.
Name 3 of the 8 rules for creating a great white paper
1- linear, logical approach
2- title is key
3- 3-30-3
4- reader's language
5- knowledgeable & principled
6- Graphics = content
7- Writer write paper
8- subtle branding
What does visual hierarchy accomplish in visual design:
A- Highlight important information
B- enhance usability
C - guide the user
D - all of the above
E - none of the above
all of the above
How many genres of narrative design do Segel & Heer outline in their article?
SEVEN
Which “s” does not belong from “The Science of Strong Business Writing”?
a. Simplicity
b. Surprise
c. Seductiveness
d. Secured
d. Secured
What was the full name (first and last) of the host of the Harvard Business Review Podcast "Race at Work."
Porter Braswell
In writing White Papers, Stelzner repeatedly states the large applicability White Papers have in
________. (best answer)
a. Finance
b. Research
c. Leadership
d. Marketing
d. Marketing
Which of the following is not one of the key principles of visual hierarchy in UX design?
a. Color color and contrast to help objects stand out
b. Avoid big fonts
c. Use balance and symmetry
d. Texture and tone directs attention
Avoid big fonts
What was the name given to a data visualization that transitions from author-driven to more
reader-driven?
a. Martini Glass
b. Linear Progression
c. Reverse Pyramid
d. Pyramid
Martini Glass
2. How do stories help your writing?
a. Captivate extensive portions of readers’ brains.
B. you make more money
C. they do not; it’s a lie
D. for every story you get a prize
a. Captivate extensive portions of readers’ brains.
On the day we discussed the Sunstein and Chiseri-Strater article, the teacher wore a particular artifact to emphasize a point from the article. What was the artifact the teacher wore?
Bracelet
What is a very common 3-syllable alternative name for a white paper?
Backgrounder
According to the “Key Principles of Visual Hierarchy in UX Design” article, which
pattern(s) was NOT mentioned at all?
a. The Z pattern
b. The F pattern
c. Both a and b
d. None of the above
d
In the article on data visualization, the first sample data visualization in the article examined performance records and the use of performance-enhancing substances in what professional organization?
Major League Baseball
Scientists can see a group of midbrain neurons - the “____ circuit” - light up as people respond to everything from a simple metaphor to an unexpected story twist.
reward
During Project 1, we read an article by Sunstein & Chiseri-Strater (ethnographers) about interviewing and observation techniques. What did they say an interviewer should pay special attention to during the interview?
A - Following the script and time limit
B - The interviewee's environment
C - How the interviewer is dressed
D - How the interviewee is dressed
E - A and B
F - B and C
G - B and D
H - All of the above
I - None of the above
G - B and D
The first rule of writing a white paper includes what 4 things in its approach
a. Engage, attract, inform, convince
b. Attract, convince, analyze, report
c. Display, teach, analyze, tell
d. None of the above
a. Engage, attract, inform, convince
By playing with __________, you can create an illusion of distance and separation in your elements to help bring focus to the areas that are important in your designs.
a. Color
b. Perspective
c. Font size
d. Contrast
Perspective
Name the 2 types of perspectives from which a data visualization may be perceived, according to Segel & Heer? A visualization is either focused on the _______ or the _______. (must answer both)
author-centered
reader-centered
Harvard Business Review (website)