SEO Basics
What does SEO stand for?
SEO stands for Search Engine Optimization.
Which of the following is an On-page SEO factor?
On-page SEO factor = Meta descriptions.
WordPress is best known for what feature?
WordPress is best known for beginner-friendly setup and plugins.
True/False — Joomla powers 43% of websites worldwide.
False — Joomla does not power 43% of websites (that’s WordPress).
Search engines “crawl” websites to explore and index their content. (T/F)
True — Search engines crawl websites to index their content.
Why is SEO important for websites?
SEO is important because it helps websites rank higher and get more visitors.
True/False — A slow-loading website can hurt SEO.
True — A slow-loading website can hurt SEO.
True/False — WordPress was launched in 2003.
True — WordPress launched in 2003.
When was Joomla launched?
Joomla was launched in 2005.
Give two advantages of using a CMS instead of coding from scratch.
Advantages of a CMS: faster to build websites, easier content management, less coding required.
Give one example of a long-tail keyword.
Example of a long-tail keyword: “Best pizza in Chicago”.
Give one example of Local SEO.
Example of Local SEO: “best dentist near me” or creating a Google Business profile.
Which type of websites is WordPress best for?
WordPress is best for blogs, small business websites, and beginner-friendly sites.
Which type of websites is Joomla best for?
Joomla is best for more complex or community-driven websites (forums, membership sites).
Which is an example of a long-tail keyword: “shoes” or “best pizza in Chicago”?
Correct long-tail keyword = “best pizza in Chicago.”
List three key elements of SEO that help improve a website’s ranking.
Three key SEO elements: keywords, quality content, backlinks, site speed, meta descriptions (any 3).
True/False — Writing only for robots is the best SEO practice.
False — Writing only for robots is bad practice; content should be for humans.
Name two advantages of using a CMS like WordPress.
Two advantages of a CMS: easy to update content, no need to code from scratch, plugins/templates available, faster development.
Compare one strength of Joomla vs WordPress.
Strength of Joomla: strong user management & flexibility; WordPress: easier for beginners.
Why do meta descriptions matter for SEO?
Meta descriptions matter because they influence click-through rates in search results and help search engines understand content.
Explain why “Content is King” in SEO.
“Content is King” because high-quality, relevant content attracts visitors, keeps them engaged, and signals search engines to rank the site higher.
Explain the difference between On-page and Off-page SEO (teacher may expand).
On-page SEO = things you control on your website (title tags, content, meta descriptions). Off-page SEO = things outside your site (backlinks, social signals, reviews).
Explain why WordPress is popular for beginners.
WordPress is popular because it’s free, user-friendly, customizable with plugins/themes, and widely supported.
Give one advanced feature Joomla offers that WordPress doesn’t emphasize as much.
Advanced feature of Joomla: better built-in multilingual support and more granular user permissions.
Imagine you own a local business. What’s one SEO strategy you would use to get more local customers?
Local SEO strategy: adding business to Google Maps, optimizing for local keywords, getting local reviews, or creating location-based pages.