Green Marketing Basics
This term means promoting products or services that are good for the environment.
What is Green Marketing?
Companies often use this vague word to make it sound like their product is better for the environment, without providing real evidence.
What is Eco-Friendly?
This three-letter acronym refers to a company's efforts to contribute positively to society and the environment beyond its profit-making activities.
What is CSR (Corporate Social Responsibility)?
This electric vehicle company is often credited with mainstreaming the adoption of eco-friendly cars.
What is Tesla?
This process helps reduce waste by turning old products into new ones, like recycling plastic bottles into fabric.
What is Recycling?
This is a term for when companies make false or exaggerated claims about how eco-friendly their products are.
What is Greenwashing?
This type of misleading claim involves emphasizing one eco-friendly feature while ignoring harmful environmental practices.
What is Hidden Trade-Off?
When a company works to reduce its environmental harm, like cutting pollution or using less plastic, it’s practicing _________ CSR.
What is Environmental?
This popular soda company claimed its plastic bottles were biodegradable, but it wasn’t true.
What is Coca-Cola?
This energy source doesn’t pollute the environment and can be used to power homes and businesses.
What is Solar Energy?
This term refers to practices that enhance a product's appeal through its perceived environmental benefits, without necessarily proving them.
What is Green Branding?
This term describes the effect when customers stop trusting companies' environmental claims because they keep hearing false promises.
What is Green Fatigue?
When a company donates part of its profits to community or environmental projects, this is part of its ________ CSR efforts.
What is Philanthropic?
This big oil spill made people question whether companies are really trying to protect the environment.
What is the Deepwater Horizon Spill?
This is the term for turning organic waste, like food scraps, into nutrient-rich soil.
What is Composting?
This certification label tells you a product is made in an environmentally friendly way, like fair labor and sustainable materials.
What is Fair Trade?
This environmental watchdog group is known for exposing corporate greenwashing.
What is Greenpeace?
This framework encourages businesses to meet present needs without compromising future generations' ability to meet theirs.
What is Sustainable Development?
This tech giant promises to be carbon neutral by 2030, aiming to reduce and offset its emissions.
What is Microsoft?
This type of packaging breaks down naturally and doesn’t harm the environment, unlike regular plastic.
What is Biodegradable Packaging?
This internationally recognized symbol indicates that a product is sourced from forests managed sustainably.
What is FSC (Forest Stewardship Council) Certified?
This kind of vague claim often uses words like "natural" or "non-toxic" without providing verifiable details.
What is a Weasel Claim?
This term describes a business model that balances profits with social and environmental goals.
What is Triple Bottom Line?
This ice cream company is known for its activism and for promoting sustainability in its supply chain.
What is Ben & Jerry's?
When companies use renewable energy like wind or solar, they help reduce their carbon _________.
What is Footprint?