EUCERIN
At Universities of Heidelberg and Leipzig
Where did Paul Gerson Unna study?
Channel does not work well for acquiring new customers
What is email?
Mother Teresa
Who is the pharmacist 20-30 years target group?
To be considered for the Unna Academy
What is video visuals?
Anna
Who is the digital lead for Eucerin?
Life-changing impact
What is the newly added ambition for HCP communication?
Synergies between channels, not swim lanes
What is the justification of using MCM overall?
Participates in the dermatology guidelines definition
Who is the scientific oriented, caretaking target group quadrant?
SoMe
What is Social Media?
32
What is the number of HCPs to respond to our survey?
A substance that occurs naturally in skin and is an integral part of its natural moisturising factors
What is urea?
Top of the funnel of awareness channels
What is tv, facebook, unbranded messages?
Is very interested in his pharmacy margins
Who is the "Ivan" target group, i.e. the financially oriented practitioner?
Journals
What is the most reliable and preferred source of information for HCPs?
Brie cheese and salmon
What was the topping of day one's morning snacks?
Histopathology of Skin Diseases
What was the title of Unna's first book published?
Bottom of the funnel of desire/action channels
What is paid search, email and invitations?
The business/practical target group attributes
What/who is in the 4th quadrant of our target group profiles?
The only media type which is increasing
What is digital?
T-map
What is the transformation map?
CLMS
What is Confocal Laser Scanning Microscope?
MCM
What is Multi Channel Marketing?
"I am more than what you see"
How does the 'Stephanie' pharmacy target persona feel?
The preferred digital channel of HCPs
What is email?
For the 2022 Derma/Pharmacy Tracker, all markets should have increased their HCP recommendation with a 10% ‘on top’, demonstrated life-changing impact and have establish emotional connection
What is the 2-year ambition/objective/TO-BE for Eucerin HCP communication?