Key Concepts
What cannot improve without measurement?
Communication
Messy ideas mean what is missing?
Organization
Wrong strategy leads to what?
Confusion
What exists without force?
Power
What comes before writing?
Structuring ideas
Emotional Stories without facts equal what?
Manipulation
What fails before content does
Structure
What outlining works best overwhelmed?
Bottom-up outlining
Logic alone leads to what?
Weak persuasion
What causes chaos without rules?
What structure ends with action?
Smart Structure
Strategy starts with what?
Purpose