Research Design
This guides the entire research study by specifying exactly what the researcher wants to understand, explain, or predict.
What is Research Question?
This data type consists of measurable, numerical information.
What is Quantitative Data?
This common qualitative technique gathers insights by interviewing a small group together.
What is Focus Group?
This term refers to the entire set of individuals, items, or events that a researcher is interested in studying and drawing conclusions about.
What is Population?
This type of data is collected firsthand by the researcher specifically for the study at hand, rather than being obtained from existing sources.
What is Primary Data?
A research design that tests hypotheses and measures cause-and-effect relationships.
What is Causal Research/Experimental research ?
This common survey format asks respondents to indicate their level of agreement or disagreement on a symmetric scale, often ranging from "strongly disagree" to "strongly agree."
What is Lickert Scale?
This projective technique asks participants to respond with the first word or phrase that comes to mind when they hear a specific stimulus, often revealing underlying attitudes or perceptions.
What is Word Association Test?
This term refers to the number of observations or participants selected from the population to represent it in a study.
What is Sample Size?
This type of data has already been collected by someone else for a different purpose but can be used by researchers to support their study.
What is Secondary Data?
These are the precise, actionable steps that break down the research question into smaller tasks the study will accomplish.
What is Specific Objectives?
A survey question type where the respondent selects from predefined options.
What is Closed-ended question?
This research technique involves a person posing as a regular customer to observe and evaluate the quality of service, compliance, and overall customer experience.
What is Mistery Shopper?
This research method involves immersive observation and participation in a group’s daily life to understand their behaviors, cultures, and social interactions.
What is Ethnography?
This qualitative analysis method identifies, analyzes, and reports patterns or themes within textual or visual data.
What is Thematic Analysis?
This type of research design aims to discover basic insights and define problems.
What is Exploratory research?
This level of measurement uses numerical values with equal distances between points, but has no true zero, allowing for addition and subtraction but not meaningful ratios.
What is Interval Scale?
This technique asks participants to respond to questions or scenarios as if they were someone else, helping reveal honest opinions or sensitive attitudes indirectly.
What is Role Playing?
This research approach involves an in-depth, detailed examination of a single subject, group, or organization to explore complex issues in their context within a specific period of time that happened in the past.
What is Case Study?
This type of analysis uses historical data and statistical models to forecast future outcomes or behaviors, including recommendations based on the insights of the research.
What is Predictive Analsysis?
This refers to the primary entity—such as individuals, groups, organizations, documents, reports, etc.—about which data are collected and conclusions are drawn.
What is unity of analysis?
This level of measurement classifies data into distinct categories without any order or ranking among them.
What is Nominal Scale?
This technique involves monitoring and analyzing online conversations, mentions, and trends on social media to understand public opinions, attitudes, and emerging topics.
What is Social Listening?
This research approach focuses on exploring and understanding individuals’ lived experiences and the meanings they attach to them.
What is Phenomenology?
This term refers to a systematic error in the design, data collection, or analysis of a study that leads to results that deviate from the true values.
What is Research Bias?