Target Market Segments
Gender is an example of this type of market segmentation variable.
Demographic variable
Chobani yogurt has to account for the ingredients in their products and contain them on their labels. This is due to what Act/Legislation in effect?
Nutrition Labeling and Education Act
This type of analysis can be done to understand a company's Strengths, Weaknesses, Opportunities, and Threats
SWOT Analysis
If Pandora is currently in the process of collecting data about the forces in their marketing environment, they are doing what?
Environmental Scanning
Step 1 Of the Buyer Behavior Process
Need Recognition
Reese's making tailored candy for holidays (Easter, Valentines Day, Halloween, etc.) is an example of segmenting and targeting a market of individuals based on their ______ of their products.
Usage
These laws were put in place to protect digital versions of products including music and movies.
Digital Millennium Copyright Act
Bounty and Brawney paper towels are these type of competitors
Brand Competitors
These type of forces influence buyer behaviors based on social and cultural impacts that are present.
Sociocultural Forces
Buyer's remorse is also referred to as ______ ________.
Cognitive Dissonance
A strategy for defining and portraying brands or products in ways that cause the ideal customers to perceive them as the best solution for their needs.
Positioning
This Agency exists to enforce laws and guidelines regarding business practices; takes action to stop false and deceptive advertising, pricing, packaging, and labeling
Federal Trade Commission (FTC)
Hotel Rooms are an example of _______ competitors
Total Budget
Marketers have two approaches they can take toward environmental forces. The approach where they try to influence and direct the marketing environment would be that they are taking a _________ approach.
The consumer buying decision process is a ______ step process. (How many steps?)
5
This is a very specific measuring and forecasting method used to identify how much a buyer will purchase in a specific geographic area during a given period of time.
Buildup Approach
Eminem raps about this agency in one of his songs because they regulate communication through television, radio, and wire.
Federal Communications Commission (FCC)
These types of competitors do the same job but in a different way; also known as product competitors
Secondary Competitors
The movement from 4G to 5G is an example of this kind of external force
Technological Force
Consumers moving away from buying food from McDonald's because it is unhealthy and moving toward healthier options is an example of their _______ toward fast food changing.
Attitudes
Unilever has a specific marketing strategy for each of their product lines to hone in on the interests of their perspective markets (Ex- Axe cologne is a heavy focus on males, Secret Deodorant is a heavy focus on women). Unilever uses the _________ targeting approach.
Differentiated
The Better Business Bureau (BBB) which in a nongovernmental agency that helps settle problems between businesses and customers is an example of ______-______ forces.
Self- Regulatory Forces
Weight Watcher's and McDonald's are an example of these type of competitors
Indirect Competitors
Economic Forces
Progressive Insurance offers a price and insurance offering comparison engine on their website to consumers to help them see how Progressive's pricing/offerings compare to other insurance companies. This is an example of marketing in the _________ stage.
Evaluation