Opinion
A statement that expresses what someone believes or feels.
Answer: What is an opinion?
What is Ethos?
Answer: When the speaker or writer shows they can be trusted or are an expert.
What does pathos mean?
Answer: Using emotions to persuade people
Question: What does logos mean?
Answer: Using facts, numbers, and evidence to persuade
“I believe every school should have a library.”
Answer: Opinion
“Chocolate ice cream is the best flavor.”
Answer: What is an example of an opinion?
Name one way a writer can show ethos in an advertisement in the UAE.
Answer: Using UAE experts, showing Dubai Health Authority approval, using trusted community figures, or showing awards.
Question:
Which sentence uses pathos?
A) “90% of students improved their grades.”
B) “As a teacher, I recommend this.”
C) “Imagine your child feeling happy and confident at school.”
Answer: C) “Imagine your child feeling happy and confident at school.”
Question: Which sentence uses logos?
A) “Imagine feeling happy at school.”
B) “85% of students improved their grades.”
C)“As a teacher, I recommend this.”
Answer: B) “85% of students improved their grades.”
Is the following statement using ethos, pathos or logos?
"Buy your ticket for the dance by Tuesday! You don't want to be the only person who misses out!"
Answer: Pathos (because it uses emotion—fear of missing out—to persuade)
What word often signals an opinion?
Answer: “I think,” “I believe,” “should,” “best.”
Why does using a celebrity like Mo Salah, Ahlam, or Khalid Al Ameri sometimes count as ethos in UAE ads?
Answer: Because people in the UAE trust or admire them, so their support builds credibility
Question:
Create a message that shows parents that students are safe at Al Yasat Private School. Start with a question or a short story (image...).
Sample Answer:
1. Do you want your child to feel safe and happy at school every day?
2. Imagine your child learning in a caring and secure environment where teachers support them, and they feel protected and confident. At Al Yasat Private School, your child’s safety always comes first.”
Question: Give one example of logos you could use to promote Al Yasat Private School.
Sample Answer: “90% of students improved their reading scores last year.”
Question: Which two techniques are used in this sentence: “90% of parents from the survey agree this app keeps kids safe.”
Answer: Logos and Ethos (logos because it uses a statistic, and ethos because it refers to parents, making it more trustworthy)
Why are opinions not the same as facts?
Answer: They cannot be proven true or false.
“According to Dr. Fatima Al Kaabi, one of the UAE’s leading medical researchers, students should stay hydrated during school hours.”
Answer: What is an example of using a trusted UAE expert to build ethos?
Why is pathos powerful in charity ads?
Answer: It creates empathy
Question: Improve this sentence using logos:
“Al Yasat is a great school.”
Answer: “90% of students at Al Yasat improved their results, showing it is a strong school.”
Question: Is the following statement using ethos, pathos, or logos?
“You know me—I’ve been teaching at Al Yasat Private School for many years. You can trust me to guide your child’s learning.
Answer: Ethos (because it shows experience and builds trust)
Explain how to turn an opinion into a persuasive argument.
Answer: Support it with ethos, pathos, or logos.
How can you use ethos to convince new parents to choose Al Yasat Private School? Give an example.
Answer: You can use ethos by showing the school is trustworthy—for example, by talking about experienced teachers, strong results, and successful students. This helps parents feel confident choosing the school.
How can pictures be used to create pathos in a school campaign at Al Yasat Private School?
Answer: Pictures of students smiling, learning, and helping others can make parents feel happy, safe, and proud. These emotions help parents connect with the school and trust it more.
Question: What is missing in this sentence to make it logos?
“Our school is the best choice.”
Answer: Facts, numbers, or evidence
Create a statement using ethos, pathos, and logos to persuade someone to buy a water bottle in the UAE.
Answer: “UAE health experts trust this water bottle brand (ethos); studies show it keeps water cool for 12 hours (logos), and it helps you stay refreshed during hot days (pathos).”