Theory
A component of persuasion; the credibility of the speaker.
What is Ethos?
This technique divides the frame into 9 sections (points of interest should occur at 1/3 or 2/3).
What is the Rule of Thirds?
The sum of information and entertainment media taken in by an individual or group. It includes activities such as interacting with new media, reading books and magazines, watching television and film, and listening to radio.
What is a Media Diet?
Advocacy, honesty, expertise, independence, loyalty, and fairness comprise this.
What is the Code of Ethics?
The first paragraph or first several sentences of a newspaper story.
What is a Lead?
Surveys are an example of this type of research.
What is Quantitative Research?
This term refers to a single extension cord on a film set.
What is a Stinger?
This collection of media covers soft news stories that are connected to current events.
What is a Feature Package?
PRSSA stands for ______.
What is Public Relations Student Society of America?
The most current news feature in an on-going story.
What is a News Peg?
Making sense of a message is known as ______.
What is decoding?
This lighting technique consists of three different lights: the key light, the fill light, and the back light.
What is Three Point Lighting?
The salutation at the end of a story; opposite of an intro.
What is an Outro?
The creation of what the public thinks is important.
The title of a newspaper or magazine.
What is a Masthead?
A theory that human language determines the structure and interpretation of the world.
What is the Sapir-Whorf Hypothesis?
The arrangement of everything that appears in a shot's framing (actors, lighting, décor, props, costumes).
What is Mise en Scene?
Footage of a principal player connected to a story, which includes voice/audio that supports the story. Also called SOT.
What is a Sound Bite?
The ideal way of enhancing an organization's reputation to an audience.
What is Two-Way Symmetrical model?
The journalistic practice of presenting only two sides of an issue/news story.
What is Issue Dualism?
This communication theory was originally proposed as "Feminist Rhetoric."
What is Invitational Rhetoric?
Sounds that are part of the "actual" world (actor dialogue, speaking, conversation).
What is Diegetic Sound?
An earpiece worn by the anchor that is connected to the producer's headset, allowing the producer to speak directly to an anchor while the anchor is on the air live.
What is Interrupted Feedback (IFB)?
A theory that asserts that publics can be identified and classified in their context to the level of their awareness and agency to a problem.
What is the Situational Theory of Publics?
News agencies that send bulletins and other information to newspaper, radio, and television offices all over the world.
What are Wire Services?