Theory
Any type of disruption or interference with the transmission of a message from sender to receiver.
What is Noise?
The phase when a project is in development and before the cameras roll.
What is Preproduction?
A type of story that incorporates B-roll video rolled-in from the control room, in addition to the script read by the anchor.
What is Voiceover (VO)?
A short statement containing some newsworthy event related to the design firm that is sent to appropriate publications with the hope that the editors will use it.
What is a Press Statement?
Type of news story that contains information viewers may find interesting, but not necessarily information they need to know.
What is Soft News?
Anything that can stand for something else.
What is a Sign?
A document that details exact scenes and camera setups.
What is a Shooting Script?
The spontaneous on-air conversation or small talk between anchors or anchors and reporters
What is Patter?
RACE, a process in PR, stands for ______.
What is Research, Action, Communication, and Evaluation?
News story structure that puts the most important points first.
What is the Inverted Pyramid?
A one-sided relationship, often through media, where only one party knows and follows the life of another.
What is a Parasocial Relationship?
Also called reverse angle. Happens when a shot taken at a 120-180 degree angle from the preceding shot.
What is Shot-Reverse-Shot?
Type of human interest story that focuses on one person and why that person is newsworthy.
What is Personality Feature?
The difference between Public Relations and Advertising.
What is making money versus earning money?
The name of the journalist who wrote the article. It appears above the article and below the headline.
What is the Byline?
This type of communication is a dynamic process that the participants create through their interaction with one another.
What is Transactional Communication?
The means through which movies are delivered to theaters, video stores, television and Internet networks,
and other venues that make them available to consumers, or to educational and cultural institutions.
What is Distribution?
Footage in a package that depicts a reporter standing in front of the camera, speaking directly to the viewers from the location of a story.
What is a Stand-Up?
The two types of crises.
What is International and Unintentional?
A written defamation of a person's character, reputation, business, or property rights.
What is Libel?
According to Social Judgment Theory, this occurs when the audience's attitude changes in the opposite direction as the persuader hoped.
What is Boomerang Effect?
Creates noises tailored to each scene (experts record people pouring drinks, splashing in mud, rubbing sandpaper, etc.).
What is Foley?
A story that is appropriate to be broadcast at any time, regardless of season or time of day.
What is Evergreen?
A theory that explains how, why, and at what rate information spreads.
What is the Diffusion of Innovation Theory?
Prevention or attempted prevention of printing or broadcasting materials.
What is Censorship?