Domain 2
This section of the business plan details the company's legal structure, location, and the background of key management personnel.
What is the Organizational Plan?
This is the specific group of consumers with similar needs or characteristics that a company aims to serve.
What is the target market?
Also known as a Profit & Loss (P&L) statement, this financial report summarizes a company's revenues and expenses over a specific period.
What is the Income Statement?
This is the official name for the seven large landmasses of the world, including Africa and Australia.
What are the continents?
The very first Disney theme park, which opened in Anaheim, California, in 1955.
What is Disneyland?
This type of legal structure is the simplest to form and results in the owner having unlimited personal liability for all business debts.
What is a sole proprietorship?
The element of the marketing mix that defines how the customer will obtain the product, including distribution channels and logistics.
What is Place?
These are business expenses that change in direct proportion to the volume of goods or services produced, such as raw materials and direct labor.
What are variable costs?
Famous for its leaning structure, this Italian tower was built in the 12th century and has a noticeable tilt. Famous for its leaning structure, this Italian tower was built in the 12th century and has a noticeable tilt.
What is the Leaning Tower of Pisa?
The official term for a Disney theme park employee, as they are considered part of the show.
What is a Cast Member?
A written plan detailing how a company will spend its money on capital expenditures, inventory, and other operating costs over a specific period.
What is a budget?
This refers to the psychological process of designing product packaging and displays to motivate impulse purchases.
What is merchandising?
This is a management technique used to ensure that a continuous flow of materials and products is available, without excessive stocking or shortages.
What is Inventory Management?
This French capital city is home to the Louvre Museum and the Eiffel Tower.
What is Paris?
This princess's castle is the centerpiece of the original Disneyland Park.
What is Sleeping Beauty?
This is the detailed analysis of rival companies strengths and weaknesses, which is a critical part of the market analysis.
What is a Competitive Analysis?
This part of the sales process involves reaching out to potential customers who have not yet expressed interest, often through cold calls or emails.
What is prospecting ?
This financial ratio measures a company's ability to cover its short-term debts with its quick assets (Current Assets minus Inventory).
What is the Quick Ratio?
The Great Barrier Reef, the world's largest coral reef system, is found off the coast of this country.
What is Australia?
The full name of EPCOT stands for "Experimental Prototype Community of..." this word.
What is Tomorrow?
A group of individuals or a company that provides financial capital for a startup in exchange for equity, often when the business is very young.
What is a Venture Capitalist?
This is the systematic process of gathering, recording, and analyzing data about consumers, competitors, and the market itself.
What is Market Research?
This operational process involves identifying potential hazards and vulnerabilities.
What is Risk Management?
This is the highest mountain in the world, part of the Himalayan range on the border of Nepal and Tibet.
What is Mount Everest?
At nearly 200 feet tall, this mountain in Disney's Animal Kingdom is the tallest artificial mountain in all of Walt Disney World.
What is Expedition Everest?