Slightly More Advanced SEO
Social Media
Acronyms
Leftovers
Content Writers
100
The most valuable type of link for SEO.
What is a do-follow link?
100
In Facebook you like, in Twitter you retweet, in Google+ you do this.
What is plus one?
100
SEM
What is Search Engine Marketing?
100
This free Google feature monitors metrics such as unique visitors, site traffic and bounce rate.
What is Google Analytics?
100
This writer has never broken a bone.
Who is Aimee?
200
The update that hurt exact-match domains.
What is Penguin?
200
The tool that provides Facebook Page owners with metrics around their content.
What is Facebook Insights?
200
ZMOT
What is Zero Moment of Truth
200
This measures the number of unique people who have clicked on your Facebook posts.
What are engaged users?
200
This writer was a waitress for ten years.
Who is Becca?
300
What we add to give SEO relevance to photos since Google cannot read images.
What are alt tags?
300
Currently in beta testing, this tool offers individual users unique search results based on their interests, information and content that has been shared with them.
What is Graph Search?
300
ROI
What is Return on Investment?
300
"To make a service appointment, call us at 555-450-8200 or visit mywebsite.com" is an example of this, which should be included in all content.
What is a call to action? (or mobilizing information?)
300
When this writer was two or three, he/she was hospitalized because his/her legs stopped working. He/She was released when they started working again with no diagnosis.
Who is Brett?
400
The tag that is used to let search engines know that duplicate content pages have been created.
What is a canonical tag?
400
This is the algorithm that determines what a user sees on their Facebook page.
What is EdgeRank?
400
URL
What is Uniform (or universal) Resource Locator?
400
Like Buddy the Elf, this person is terrified of going up escalators.
Who is Mandy?
400
This writer doesn't own a pair of jeans.
Who is Chris?
500
In search, these are a small summary of the data that a user can expect to see on a page.
What are rich snippets?
500
The technique of using Twitter to search and respond.
What is Twitter mining?
500
UTM, as in Google UTM Code
What is Urchin Tracking Module?
500
This writer also answers to Batman.
Who is Bill?
500
When this person was a kid, he/she was obsessed with Godzilla and, as result, wanted to marry a Japanese person.
Who is Ben?