Show:
Product Knowledge
Effective Selling
AMG Way
Effective Campaign Building
Miscellaneous
100
This platform allows the sales team to go in and gather research, reporting for both current and prospetive clients all in one place
What is dih?
100
A lead you intend to actively pursue
What is opportunity identified?
100
List and define the three stages of the AMG Way
What are discovery, vision and delivery?
100
True of False: Effective campaigns only consist of products or tactics that we can offer our advertisers?
Answer: False- A quality campaign leverages what an advertiser is already doing and is enhanced with what we present.
100
Over ____% of the population goes online to view the news?
What is 80%
200
This pricing of this product is now done on a case by case basis, and a new quoting tool has been created to help ease this process
What is SEO?
200
Before proceeding with a new lead, research the lead in this tool
What is salesforce?
200
This should take place before every proposal to ensure a successful and ironed out presentation/delivery
What is a role play?
200
200- This is the key to partnering with advertisers by leveraging tactics in a way that achieve results that matter to the advertiser.
What is delivering a quality strategy?
200
A piece of paper can be folded no more than how many times?
What is 7?
300
All sponsored articles are published within the ____, right next to our award-winning editorial articles
what is the AL.com river
300
Verbal, Vocal, and Visual are known as this
What are the 3 Vs of communication?
300
These four categories help to outline an effective whiteboard session
What are goals, objectives, strategy and tactics?
300
These are the 4 primary functions within a sound advertising strategy.
What are Awareness, Engagement, Convert, Advocate
300
What "Be Attitude" centers around engagement?
What is Be Social?
400
This tactic provides an excellent avenue for B2B clients to connect socially with their audience
What is LinkedIn?
400
A common sales technique after an investment is presented
What is keep quiet?
400
This element is vital throughout all three stages of the AMG Way
What is collaboration?
400
These are two of the many tactics that will help successfully establish brand advocates.
What are Display impressions, email newsletter, social media, member events, magazine, newspaper.
400
93% of communication has nothing to do with this
What are words?
500
This branded piece of content is -1 page in length -200 – 400 words using client info and independent research/data -Custom formatted; follows client branding (colors, fonts, etc…) -Includes 1 image/graphic (client provided or stock art) and 1 data callout, for easy readability and -Strategic keyword research and meta-tags/descriptive copy to maximize organic search
What is a lite white paper?
500
You must confidently understand this to close any deal
What is the strategy?
500
Name three things needed from an initial discovery meeting to ensure a successful whiteboard session
What are (KPIs, pain points, goals, objectives, price points, etc.).
500
The key to building the most effective strategy for your advertiser starts with what?
How well we connected and how much understanding I gained in my disco.
500
68% of B2B organizations say this will take top priority in their digital marketing budget this year
What is content marketing?