Show:
Chapter 11
Chapter 11/12
Chapter 12
Chapter 12/13
Chapter 13
100
Ability of a product to satisfy a human want or need.
What is UTILITY?
100
Physical products purchased by consumers for personal use.
What are CONSUMER GOODS?
100
Process of determining what a company will receive in exchange for its products.
What is PRICING?
100
The goals that sellers hope to achieve in pricing products for sale.
What are PRICING OBJECTIVES?
100
Use of the Internet and other electronics means for retailing and business-to-business transactions.
What is E-COMMERCE?
200
Relative comparison of a product’s benefit versus its cost.
What is VALUE?
200
Good, service, or idea that is marketed to fill consumer’s needs and wants.
What is PRODUCT?
200
Amount added to an item’s purchase cost to sell it at a profit.
What is MARKUP?
200
Intermediary who sells products directly to consumers.
What is RETAILER?
200
System that allows outsiders limited access to a firm’s internal information network.
What is EXTRANET?
300
Detailed strategy for focusing marketing efforts on consumer’s needs and wants. MARKETING PLAN
What is MARKETING PLAN?
300
Physical container in which a product is sold, advertised, or protected.
What is PACKAGING?
300
Setting an initially high price to cover new product costs and generate a profit.
What is PRICE SKIMMING?
300
Retailer carrying a wide range of products at bargain prices.
What is BARGAIN RETAILER?
300
Technology using a wireless local area network.
What is WI-FI?
400
Process of determining the best price at which to sell a product.
What is PRICING?
400
Cost that is incurred regardless of the quantity of a product produced and sold.
What is FIXED COST?
400
Setting a limited number of prices for certain categories of product.
What is PRICE LINING?
400
Form of nonstore retailing typified by door-to-door sales.
What is DIRECT SELLING?
400
Raw facts and figures that, by themselves, may not have much meaning.
What is DATA?
500
Series of stages in a product’s commercial life.
What is PRODUCT LIFE CYCLE (PLC)?
500
Cost that changes with the quantity of a product produced and sold.
What is VARIABLE COST?
500
Price reduction offered as an incentive to purchase.
What is DISCOUNT?
500
Gigantic system of interconnected computer networks linked together by voice, electronic, and wireless technologies.
What is the INTERNET?
500
Security system with special software or hardware devices designed to keep computers safe from hackers.
What is a FIREWALL?