Advertising vs.Personal Sales:Trade offs/decison Making
100
There are __major components of the communication model
8
100
____ is most effective when buyer awareness is minimal
Advertising
100
In what stage does advertising efforts shift from generating awareness of the product to highlighting the differences between the competitor’s product
Growth
100
Any short-term inducement or offer for a particular product or service
Sales promotion
100
The more technologically sophisticated the product/service the greater the need for_______
Personal sales
200
This message form may bring light to negative product features that the consumer may not have considered
Two sided message
200
This Promotional tool is most common in healthcare and is primarily used as a supplemental tool
Publicity
200
During this stage games and discounts are more common
Maturity
200
A person or company who wants to communicate the message
Sender
200
If the number of customers increase then there will be many/few personal sales and many/few advertisements
few personal sales, many advertisements
300
The emergence of this communication platform means organizations must develop plans that integrate themselves in an ongoing way with their customer base
Web 2.0
300
Promotional tool which lacks uniformity in delivering the message
Personal Selling
300
Publicity is highly valued during this stage
Introduction
300
Interest in and preference for a company’s products or services
Selective Demand
300
The lower/higher the degree of risk, the less/more personal selling is necessary
Higher the risk, the more personal selling is necessary
400
Daily Double!!!!!!!!!!
The ___is the foundation of the promotional plan and can either involve _____or _____ communication
Channel, Interpersonal or mass communication
400
Coupons, cash rebates, contests, premiums, and samples are forms of what
Promotions to Consumers
400
There are little promotional efforts during this stage
Decline
400
Communication in Reverse
Feedback
400
At what stage in the decision making process is advertising and personal selling of equal importance
Pre-purchase
500
The message, the channel, the environment, the sender, or the receiver can all be sources of_____
Noise
500
What are the factors affecting the use of promotion
1. Stage in product life cycle
2. Channel control strategy
500
A company who sends current customer coupons via mail or e-mail has a product in which stage of the product life cycle
Maturity
500
A strategy that involves controlling the channel of distribution by working through the channel
Push Strategy
500
____is more important in what stage of decision making
Personal selling is more important in the purchase stage of decision making