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Meeting Types
Hotel California
Let's Go to Market
The Marketing Plan
The Sales Office
100
Often used as an alternative name for a convention
What is a conference or congress
100
Type o hotel that is typically 150 ?guestrooms or less with unique characteristics
What is a boutique hotel
100
What meeting group is composed of the following segments: Trade Professional/scientific Technical societies
What are types of associations
100
The 4 Ps of the Marketing Mix
What is Product, Place, Promotion and Price
100
The person who coordinates and plans the conventions booked by the property
What is a convention services manager
200
A meeting featuring much back-and-forth discussion, generally led by panelists or presenters.
What is a forum
200
Hotels that feature rooms larger than typical guestrooms, with a living or working space separate from the bedroom(s).
What is an All-suite hotel
200
The "R" in SMERF refers to this market
What is religious
200
Often referred to as "the property road map"
What is a Marketing Plan
200
An office that sells for more than one hotel within its own chain
What is a regional, national, or global sales office
300
small meetings in remote locations for bonding and/or intensive planning.
What is a Retreat
300
type of property specifically designed to handle group meetings.
What is a conference center
300
If you are interested in selling to this market, it is important for you to know the per diem allowance.
What is the Government Meeting market?
300
An evaluation of competitors strengths and weaknesses in comparison with your own.
What is a competition analysis
300
This person prospects, sets appointments and calls on prospective clients
What is a sales manager
400
Involves small groups that deal with specific problems or assignments.
What is a workshop
400
Cruise ships, college and university facilities, condominium resorts fall into this category
Non traditional facilities
400
The single most important person you must sell to in order to get association business
What is the executive director?
400
computerized setting of prices based on demand to forecast revenues and evaluate alternative prospective meetings.
What is revenue management
400
Prioritizes accounts based on profits and helps identify the accounts with the highest profit potential
What is Key Account Management
500
Two or more speakers offering their viewpoints. Often with a moderator.
What is a panel
500
these are smaller cities and suburbs of major cities that often offer meeting planners attractive locations, lower room rates and transportation costs, better service, unique recreation activities, and friendlier attitudes.
What is a second tier city
500
There are over 6,000 of these companies and each holds about 20 meetings a year, ranging in size from 20 attendees at a small workshop to a major convention of 3000 or more attendees.
What is the Insurance/Financial Market
500
A company check up to determine its own strengths and weaknesses
What is a property analysis
500
Master control of all banquet space, each page or computer screen lists the property's meeting space and allows for recording of meeting activity by day
What is a Function Book