Two-way, personal communication between salespeople and individual customers.
What is Personal Selling?
100
Where advertising says, "Buy our product", this says "Buy it now".
What is Sales Promotion?
100
Engaging directly with carefully targeted individual customers to obtain an immediate response and cultivate lasting customer relationships.
What is Direct & Digital Marketing?
100
A set of interdependent organizations, called intermediaries, involved in the process of making a product or service available for use or consumption by the consumer or business user.
What is a Distribution (marketing) Channel?
200
This is the step in the sales process when a salesperson asks the customer for the order.
What is the Closing?
200
This type of consumer promotion is when you offer your target market a trial amount of your product.
What is a Sample?
200
Sending an offer, announcement, reminder, or other item to a person at a particular physical address.
What is Direct Mail Marketing?
200
With this type of distribution strategy, a producer stocks the product in as many outlets as possible.
What is Intensive Distribution?
300
DAILY DOUBLE! (This question is worth $600)
In addition to a base salary, this type of compensation is often given to salespeople based on how much they sell.
What is Commission?
300
When consumers submit their name for a drawing and the winner is selected by chance alone.
What is a Sweepstakes?
300
Marketing messages, promotions, and other content delivered to on-the-go consumers through mobile phones, smartphones, tablets, and other mobile devices
What is Mobile Marketing?
300
This type of distribution strategy is typically used with specialty products when only a select number of resellers are given the right to sell the product.
What is an Exclusive Distribution Strategy?
400
This type of sales force structure gives a sales person exclusive rights to sell the company's full product line in a given geographical area.
What is Territorial?
400
DAILY DOUBLE!!! (This question is worth $800 if answered correctly).
This is when a consumer sends in a "proof of purchase" for a product and the price reduction occurs after the purchase.
What is a Rebate?
400
These are online journals where people and companies post their thoughts and other content usually related to narrowly defined topics.
What are blogs?
400
This is a channel that has no intermediary levels.
What is a Direct Marketing Channel?
500
This is the first step in the sales process.
What is Prospecting and Qualifying?
500
Name 3 (out of 5) things to keep in mind when developing a sales promotion.
What is: 1. Size of incentive 2. Conditions for participation 3. Length of the promotion 4. Promotion and distribution 5. Evaluation
500
DAILY DOUBLE!! (This question is worth $1,000.)
This is the Internet version of word-of-mouth marketing.
What is Viral Marketing?
500
Name 3 primary functions of distribution channels.
What is 1. Provide market information 2. Promote the product 3. Contact with customers 4. Match the product with the customer 5. Negotiation 6. Physical distribution 7. Financing 8. Risk-taking