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Basic Marketing
Marketing Research
Economics1
Economics 2
Finance
100
There are three major marketing management functions
Controlling,
100
Ethics
What are guidelines for good behavior –knowing what is right and wrong.
100
Economy
the organized way a nation provides for the needs and wants of its people
100
Entrepreneurship
the process of starting and running a business
100
Boerrowing
money to keep a business running or growing
200
Market place
What is the commercial environment in which buying and selling take place. The marketplace includes
200
Planning, organizing, controlling
What are the three major marketing functions
200
Land Labor Capital Entrepreneurship
What are the factors of production
200
Scarcity
the difference between wants and needs and available resources
200
Dept
borrowing money that must be paid back over time, usually with interest
300
Promotion
what communicates information about products, services, images, or ideas to customers or clients to influence their purchase behavior
300
Price Gauging
What is Pricing products unreasonably high when the need is great or when consumers do not have other choices
300
Infrastructure
physical development of a country
300
Increase productivity Decrease unemployment Maintain stable prices
What goals do working economy have
300
Equity
money raised for a company in exchange for a share in the company
400
Market Share
what is the percentage of total sales in a given market, such as the video game market. Market share changes as:
400
What does AMA stand for
American Marketing Association
400
Resources
things used in producing goods and services
400
Productivity
is output per worker hour measured over a period of time
400
Interest Rate
What is The cost of using the money provided by a loan, credit card, or line of credit, usually expressed as a percentage over a period of time.
500
Ideas, goods, and services
What does marketing promote
500
Consumerism
What involves the relationship of marketing to those who buy a company's goods or services.
500
Capital
money to start and operate a business and goods used in the production process
500
Specialization Division of Labor
What are Additional ways to increase productivity
500
Line of Credit
A loan that allows the borrower to take advances, or withdrawals of cash, over a period of time.