🧠 Brand Basics
This defines what your company stands for and how candidates perceive it.
What is Employer Brand?
True or False: It’s best to use the same messaging across all roles, regardless of audience.
What is False?
Email campaigns and the career site are examples of this media type.
What is Always On?
This tool stores and organizes candidate information and helps us build talent pipelines.
What is a CRM?
True or False: A high number of impressions always means a successful recruitment campaign.
What is False?
This is the unique set of benefits and values promised to employees in exchange for their contributions.
What is EVP (Employee Value Proposition)?
This online hub showcases jobs, culture, and company information to candidates.
What is a Career Site?
This media type includes ads, job boosts, and pay-per-click campaigns.
What are Levers?
This system manages job requisitions, applications, and the hiring workflow.
What is an ATS?
This metric tells us how much we spend to get one applicant.
What is Cost Per Apply (CPA)?
This brand storytelling platform features brand news and team member stories, showcasing our culture and people in action.
What is Inspire Stories?
This AI recruitment assistant engages with candidates in real time, answers questions, and helps streamline the application and interview process on Paradox.
Who is Ally?
This platform allows candidates to share anonymous reviews of their work experience.
What is Glassdoor?
This early careers platform helps connect employers with students and recent grads through job postings, events, and virtual career fairs.
What is Handshake?
This monthly report summarizes key activity and performance across sourcing platforms, helping the team track usage and identify trends.
What is the LI/Indeed/CRM Usage Report?
This internal tool features a library of assets used to convey Inspire's Employee Value Proposition (EVP) and Employer Brand.
What are the Employer Brand Guidelines?
Creating job content that speaks directly to your ideal candidate is an example of this strategy.
What is Recruitment Marketing?
This professional networking platform can be used to share open roles, employer brand content, and team stories—often amplified through employee advocacy.
What is LinkedIn?
This captures important details like location, job specifics, budget, and hiring needs.
What is the Sponsored Job Request Form?
Uploaded weekly, this report tracks the performance, helping assess effectiveness and return on investment.
What is the Sponsored Job Report?
This phrase is the core of our employer brand—representing our company culture, a rallying cry for our team members, and a draw for potential candidates.
What is Your Seat at the Table?
This tool helps plan, schedule, and distribute job-related and employment brand posts on social media.
What is CareerArc?
This internal strategy leverages team members’ personal and professional networks to attract talent, often resulting in higher-quality hires.
What is the Referral Bonus Program?
These tool helps recruiters proactively search for talent, view profiles, and message candidates directly.
What is Indeed Smart Sourcing or LinkedIn Recruiter?
This metric reveals how many candidates complete an application after viewing a job posting.
What is Apply Conversion Rate?