Ideation
A problem-solving approach that focuses on generating creative ideas quickly without judgment.
What is brainstorming?
The process of talking directly to potential customers to understand their needs.
What is customer discovery?
The total revenue minus total expenses.
What is profit?
A plan for how a company will reach customers and deliver its product.
What is a go-to-market strategy?
Legal protection for inventions and new processes.
What is a patent?
A simple, early version of a product used to test an idea.
What is a prototype?
Structured conversations used to validate assumptions about a target market.
What are customer interviews?
The point at which total revenue equals total costs.
What is the break-even point?
The specific group of customers a business aims to serve.
What is a target market?
This protects original works like writing, music, and art.
What is copyright?
This term refers to whether a business idea can generate sustainable revenue and succeed in the market long-term.
What is viability?
A startup document that emphasizes testing assumptions, understanding your business model and capturing feedback.
What is the Lean/Business Model Canvas?
a fundamental financial metric used to evaluate the efficiency, profitability, or gain generated from an investment relative to its total cost.
What is ROI (Return On Investment) ?
the method or pathway a business uses to bring its products or services to market and make them available to customers, either directly or indirectly.
sales channels
a U.S. Department of Commerce federal agency that grants patents for inventions and registers trademarks for products and services.
USPTO (United States Patent & Trademark Office)