Objections
He's been eating the same kibble his whole life.
Toppers
Rotational feeding
You see a guest in the dog treat section by low calorie treats, how would you open the conversation?
"How are we doing on training?"
"Whats your pets favorite treat?"
Banned ingredients
What tools can you use to introduce a new pet parent to the PFE family?
New pet parent brochure, Coupons and 20/20!
What are the Big 6 Categories?
Kiwi Kitchens, Freezers, Pet wash, Litter, Home prepared, supplements.
He gets sick when we switch his food.
Probiotics and toppers!
How would you start a conversation with a guest that is in the Cat Toy section?
"Is your cat treat motivated?"
"what's your cats favorite way to play?"
You have a guest with a concern of the kibble they recently purchased as it had an odd smell and mad ehtoier dog sick, what do you do?
Info for QC.
What are questions you can ask about the home when talking to a new pet parent?
Where is the pet staying during the beginning stages?
Are there any other pets at home?
How does your other pet act with other animals?
What kibble is not applicable for the B3G4 deal?
N&D cat formula. Everything is now B3G4 :)
It's too expensive for that diet.
Rotational feeding, toppers, speaking to benefits of partial diets
You see a guest looking at our litter.
"What are you looking for in a litter?"
"What litter do you use?"
What is the 3 rings approach?
Expected sense of urgency in person as we treat the phone call.
You see the guest has two teenagers that will be home with the dog alone since school is out, parents will be at work. How would you use your pet brain to help any issues that might come up?
Crates, calming aids, chew toys.
Double Points: Recommended a doggy day care that is local!
You have a guest asking about bark collars, what is the first question you ask?
"Have you tried any calming aids?"
The prep work is too hard for my daily routine.
1. Bowl Packs for meal prep
2. FD diets
3. AD diets
You see a guest with a bed in their cart.
"How does your pet sleep?"
"How old is your pet?"
What HAFFTA stand for?
Health
Age
Fleas
Food
Training/Temperment
Allergies
*Possibly
What questions will you ask to see if the multi-pet household is okay to coexist with each other?
How long has it been since you've had a new pet in your house?
What other pets do you have at home?
How does your older one do with other pets?
You see a guest purchasing 1 JFFD DIY kit as well as a large Omega Oil, they mentioned they have been doing this for awhile.
"Did you know that all of the JFFD supplements are B3G4?!"
I don't want to spoil my pet with wet food.
Benefits of the wet Vs. dry
B3G4
FD and AD options as toppers
Fountains!
You see a guest staring at the freezers.
"What do you do to add meat and moisture to your pets diet?"
"what frozen diets have you tried before?"
What are the 5 areas of our customer experience
Environment
Selection
Quality
Cost
Conveinence
What are some last minute ways to WOW your new pet guests into a lifetime PFE parent?
Pet wash coupon, 20/20, VIP, samples and carry out!
What are the services we offer at PFE?
Pet wash, Training at specific locations, VIP, adoptions, Delivery and Bopis