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Definitions
Analytics
Computations (No Calculators!)
Social Media
Misc
100
This Adwords report shows every search query that resulted in your ad being shown and clicked.
What are Search Terms Report
100
Of Direct, Organic Search, and Paid Search, the traffic channel that requires some form of campaign tagging to appear separately in the Channels report.
What is Paid Search
100
Your advertisement generated a total of 254,302 impressions. Exactly 458 clicks were made on that ad. What is the ad's CTR (in %)?
0.18% (CTR = Clicks / Impressions) (CTR = 453 / 254,302)
100
This social media platform has the highest engagement rate.
What is Instagram
100
This is the year in which Microsoft and Yahoo! announce that they have made a ten-year deal in which the Yahoo! search engine would be replaced by Bing.
2009
200
This Auction Insights metric shows how often another competitor’s ad received an impression when your ad also received an impression.
What is OVERLAP RATE
200
For a given goal, the maximum number of conversions recorded per user per session.
1
200
Your account shows that your ad generated 1,441 interactions. The recorded interaction rate was 4.4%. How many total impressions did the ad receive?
32,750 impressions (CTR = Interaction Rate = Clicks / Impressions) (Impressions = Clicks / Interaction Rate) (Impressions = 1,441 / 4.4%)
200
Year Twitter launched 'Twitter Analytics'
2014
200
A competing website has a high Overlap Rate and a better Average Position than you. What specific step can you implement to achieve a higher Position Above Rate than this competitor?
Increase max CPC bid or improve Quality Score
300
This is defined as the main user action associated with an ad format, that is, clicks for text ads, views for video ads, etc.
What is an INTERACTION
300
The first page of each session.
What are Landing Pages
300
Your ad's Sitelinks Extension generated 10,000 impressions and 500 clicks. The click-through rate was 5%. The clicks produced 10 sales conversion worth a total of $15,000. What is the conversion rate of your Sitelinks Extension?
2% (Conversion Rate = Number of Conversions / Total Clicks) (Conversion Rate = 10/500)
300
First ads that ran on 'thefacebook' were known as
What are Flyers
300
Which one among the following cannot be tested using Google's ACE (AdWords Campaign Experiments)? 1. New ad groups 2. New text ad description line 3. Keyword Insertion 4. Geo-targeting
Geo-Targeting
400
Aside from the Average Position metric, what else can you check in the Auction Insights Report to determine which competitors usually occupy the top 3 ad slots?
What is TOP OF PAGE RATE (How often the ad was shown at the top of the page, that is, the top 3 ads, above the organic search results.)
400
How long has it been since the visitors' last session? How often are they returning?
What is Frequency & Recency
400
A UP Diliman team spent $250 on Adwords promoting the products of Company Z. The ads generated a total of 45,000 impressions and 3.38% CTR. The Return on Ad Spend (ROAS) was 1,260%. How much revenue did Company Z earn because of the Adwords campaign?
$3,150 (Return on Ad Spend = Revenues from Adwords / Cost of Adwords) (1,260% = Revenues from Adwords / $250)
400
Year Facebook introduces mobile only ads
2012
400
What industries spend the most on advertising?
Finance/Insurance
500
A free way for website publishers to earn money by displaying Google ads on their websites.
What is AdSense
500
When you link AdWords to Google Analytics, enable this feature to bring in cost and click data.
What is Auto Tagging
500
You sell your product for $200.00 apiece. Its COGS is $100.00. You sold 6 of these products as a result of advertising them on Adwords. You spent $200.00 total on Adwords. Assuming these were the only costs, what is your ROI (in %)?
50% (Revenue - COGS - Adwords cost) / Total Costs (P1,200 - 600 - 200) / P200
500
Snapchat's orginial name when it first launched
What is Picaboo
500
The profits from Amazon Web Services represented ___% of Amazon's total operating income
What is 56%