Keyword Fundamentals
Quality Score components
What are
- Ad relevancy
- Landing page relevancy
- Expected CTR
Conversion rate formula
What is conversions / clicks?
Ads that adapt to show more text and relevant messages to your customers
What are Responsive Search Ads?
See yearly data by months
How to segment?
Jellyfish global headquarters
Where is London?
Block any "shoe" from my "shirt" specific campaign.
How to apply a phrase match negative keyword to prevent unrelated searches pulling through a campaign.
Create a formula in your pivot table
Why do you "insert a calculated field"?
Highlight specific aspects of your products and services
What are structured snippets?
Helps with the creation and modification of ad copy across multiple ad groups
What is an Ad Builder?
Must include - What, Why, What Next
What makes a full insight?
Discover new keywords and see estimates of searches they receive and the cost to target them
What is Keyword Planner?
Search for specific information in another data sheet
What is the VLOOKUP function?
Type of visual ad that features detailed information about specific products that you sell
What is a Shopping ad?
Impact the conversion value of a user based on their actions, allowing the bidder to optimize to the most valuable customers
The automation and audit platform JF uses to analyze accounts for opportunities and issues
What is Squared.io?