Circle Back
A word to confirm you agree with the steps forward
What is 'alignment'
A J&J multiple myeloma drug that was recently approved (brand name and generic)
What is 'TECVAYLI (teclistimab)'?
The first paragraph of the Credo states J&J has a responsibility to serve...
Who are 'patients, doctors and nurses'
A word that defines the 'how' of a marketing plan
What is a 'tactic'
A popular beverage that was invented by a pharmacist
What is 'Coca-Cola'
A phrase that means something can easily be done
What is 'low hanging fruit'
This pipeline medication is currently in registration for metastatic castration-resistant L1 prostate cancer (mCRPC) in combination with abiraterone acetate and prednisone
What is 'niraparib'
The second paragraph of the Credo states J&J has a responsibility to serve...
Who are 'employees'
A word that defines the 'what' of a marketing plan
What is 'strategy'
This avengers cast member worked in a pharmacy to pay bills prior to casting
Who is 'Chris Hemsworth/Thor'
A word used to describe the amount of time you have to complete a task or project
What is 'bandwidth'
This pipeline BsMAb for relapsed refractory multiple myeloma is currently in phase 2 trials
What is 'talquetamab (GPRC5D/CD3)'
The third paragraph of the Credo states J&J has a responsibility to serve...
Who are 'communities'
An abbreviation used to describe metrics and measurement of success for a campaign
What is 'KPIs (key performance indicators)'
This professional organization is the only privately owned real estate on the National Mall
What is 'the American Pharmacists Association (APhA)'
A phrase used to reference navigating ambiguity
What is 'sculpting fog'?
This pipeline medication for non-muscle invasive bladder cancer is currently in phase 3 trials
TAR-200 (RIS/gemcitabine plus cetrelimab)
The final paragraph of the Credo states J&J has a responsibility to serve...
Who are 'stockholders'
A term that defines the place that a brand occupies in the minds of the customers
What is 'positioning'
This hospital pharmacy was the first American location to be opened in 1752
What is 'The Pennsylvania Hospital'
A word used to describe making of changes to a text for improvement in clarity and style, as opposed to content
What is 'wordsmithing'
This pipeline medication for intravesical delivery in localized bladder cancer is currently in phase 1 trials
What is 'erdafitinib'
The third president of J&J who drafted the first iteration of the Credo
Who is 'General Robert Wood Johnson'
The process of defining a broad target market into smaller groups
What is 'segmentation'
Nitroglycerin is the main ingredient for this explosive patented in 1867
What is 'dynamite'