Jobs
Pain Points
Gains
USPs
Value Prop Statement
100

I am responsible for the overall management of the business - which includes determining brands to carry, marketing, and staffing 

Who is the DME/HME Owner

100

I am concerned about patients failing to adhere to treatment plans.

Who is the Clinician and/or Lymphedema Therapist? 

100

Enthusiasm, matched passion from sales support, and prompt follow-up is important to this customer as getting the patient in the right garment the first time is the goal

Who is the Custom Garment Fitter

100

Name the in-woven top band that delivers soft adhesion to keep the stocking in place

What is the Sensitive top band

100

As your trusted advisor, our goal is to partner with you in the process of getting your patients the best garment on the market and bridge your connection to the DME

What is the Value Prop Statement for Referring Clinic Clinician 

200

I manage measuring patients for RTW and product sales to consumers

Who is the DME/HME Salesperson
200

I am concerned about losing business to online shopping.

Who is DME/HME Owner

200

It is important to this customer to help them find your products easily, understand your offering and ensure they know how to sell the products features and benefits.

Who is the DME/HME Salesperson

200

Name the USP that allows for seamless compression garments

What is Seamless 3D Knitting

200

JOBST's 24-hour "nose to toes" compression product offerings and 24/7 product support helps you serve your patients by simplifying the ordering process, improving accuracy of garment fit and efficacy, opening time in your schedule for advanced trainings and patient referrals. 

What is the Value Prop Statement for the DME/HME Custom Fitter

300

I am a key member of the healthcare team and manage patient assessments, education, and create follow-up plans for patients with venous conditions

Who is the Clinic Nurse

300

I can become overwhelmed by quantity and diversity of products and often lack product knowledge

Who is DME/HME Salesperson

300

It is important to develop a positive reputation through reviews and referrals to generate business growth

Who is the Clinician

300

Name the top band that is made of fine silicone yarns knitted into the top band to deliver soft adhesion to keep stockings in place without digging into the skin

What is SoftFit technology

300

As your consultative selling partner, Essity equips your business with the solutions needed to be more profitable and viable in an increasing competitive environment

What is the Value Prop Statement for the DME/HME Owner

400

I evaluate lymphedema patients and initiate a course of treatment 

Who is the Lympedema Therapist

400

I often have time constraints to deliver the ideal consultation and treatment plan. 

Who is the Lymph Therapist

400
I find value in growth opportunities, increasing my profitability, and maintaining a fully, trained staff

Who is the DME/HME Owner

400

Name the major USP of Relax

What is the Comfort Monofilament Spacer Layer

400

Essity elevates your standard of care with the best brand on the market, improving the care you are providing and the image of your clinic.

What is the Value Prop Statement for Direct Clinic Clinician

500

I prescribe garments and communicate with vendors/DMEs to ensure my patients get the garments I prescribe

Who is the Referring Clinic Clinician

500

I am concerned about garment availability and insurance coverage

Who is the Custom Garment Fitter

500

It is important that vendor support with staff training and product returns and product complaints are minimum

Who is the Direct Clinic Office Manager

500

Name the 3 main USPs for JOBST Confidence

What are

Contour Fit Technology

Advanced Moisture Management

Unique Panty Design

500

JOBST is the #1 physician recommended compression brand for lymphedema.  We offer "nose to toes" compression products, 24/7 product and clinical education and support allowing you to provide better patient care across the continuum of care.

What is the Value Prop Statement for the Lymphedema Therapist