Show:
AP Style
Journalistic Style
WILDCARD
Story Format
Public Relations
100
Look it up in your AP Stylebook.
What do you do if you don't know the AP rule?
100
The strongest words in the English language.
What are nouns and verbs?
100
Label for online and social media, now used by many journalists and public relations professionals.
What is new media?
100
A phrase or sentence that uses words other than those used by the speaker and are not contained within quotation marks. (Still must be attributed.)
What is a paraphrase?
100
The first step in pitching media.
What is researching the publication or broadcast outlet?
200
The right way to punctuate an age descriptor.
What is hyphens between the age, year and old? (8-year-old girl)
200
Impact, timeliness, prominence, proximity, conflict, bizarre/unusual, currency
What are news values?
200
This computer application has raised ethical issues with altering photographs in news media.
What is Photoshop?
200
The structural format for many news stories.
What is the inverted pyramid?
200
Research, Planning, Communication & Evaluation
What are the four steps of the public relations process?
300
Capitalize a person's title only when it is located here.
What is before a proper name?
300
This writing style is marked by short sentences, short paragraphs and a fast pace.
What is journalistic writing style?
300
Placed before the ending quotation mark of a direct quote.
Where does a comma or question mark go to end a direct quote?
300
Direct and indirect quotes throughout the story citing at least three sources.
How do you include opinion and first-hand account in a news story?
300
A crisis that suddenly erupts, like low employee morale, after brewing for a long period of time.
What is an emerging crisis?
400
These three address descriptors can be abbreviated when accompanied by a specific numbered address.
What are street, avenue and boulevard?
400
The first two or three questions of an interview to get the source comfortable and show your commitment to accuracy.
What are straightforward, factual questions?
400
This is raised if a journalist donates funds to a political campaign associated with a specific party.
What is a conflict of interest?
400
Usually the second, third or fourth paragraph of a story that includes the key issues and provides a transition from the lead.
What is a nut graph?
400
This asks an editor or journalist to cover a story about a topic you present.
What is a pitch letter?
500
Use this word when referring to the relationship of two items. (Among or Between)
What is Between?
500
When interviewing someone, do this if you do not understand something he or she has said.
What is ask the source to explain?
500
Using copyrighted material without permission in a promotional brochure is a violation of this principle.
What is fair use?
500
This information does not need to be cited in a news story.
What is background information that is common knowledge?
500
This guides public relations professionals in ethical decision-making and programming.
What is the Public Relations Society of America's Code of Ethics?