Chapter 9: Magazines
What is it called when the total number of people who come into contact with a single copy of a magazine?
Pass-along Readership
What year did Johannes Gutenburgery develop the printing press?
What is 1450
What are the 2 types of advertising agencies in the U.S.?
What is Mega agencies and Boutique agencies.
What are the 3 basic human needs?
1. Control
2. Companionship
3. Confidence
Who is know for their ad campaign around diamonds?
Who is Frances Gerety
List 2 magazines in the specialized "Corporate" category:
What is AARP & American Rifleman
Books provide content for what?
What is TV and Films
Who did the 1980s Camel Cigarette's ads target?
What is younger children.
What basic human need category is Save time and Money?
What is Control
Chipotle posts a photo of their new high-end poster campaign to their Instagram account to promote the new queso. This is an example of:
Owned Media
List 2 magazines in "Demographic category:
What is Hispanic Network and National Geographic for Kids
Films help promote what?
What is Books
What type of media is exposure the company earned through word of mouth?
What is Earned Media
What basic human need category is Create Community?
What is Companionship
The Lawrence radio station runs a story about Chipotle donating to the local Animal shelter. This is an example of:
Earned Media
What did Professor Thomas say in class about the magazine industry being precarious economic?
What is because hard-copy production is very costly source of revenue
What are the 3 things the printing press did to start the Revolution?
1. Mass printing (created wide distribution)
2. Transformative (formed prototype for all mass productions)
3. Choice of texts
What is media that is purchased to advertise a product or service?
What is Paid Media.
What Basic Human Need category is Improve Skills and Knowledge?
What is Confidence
What is Paid Media
What are the ways that books are challenged?
What is sexual explicit content, offensive language, violence, and homosexuality narratives.
What is media content the company is in full control of?
What is Owned Media
What are the 3 things in advertising that helps in understanding motivation behind purchasing
1. Clarify product-choice behavior
2.Establish Brand preference
3. Develop effective messaging (advertising)
What are the 4 departments in most Advertising agencies?
1. Account Planning
2. Creative Development
3. Media Coordination
4. Account Management