Journalism
In a newsroom, these professionals spot flaws, gaps, and inconsistencies in stories and often send reporters back for more information.
What are Editors?
Public relations professionals use this term for media coverage they secure without paying for advertising space.
What is earned media?
Both advertising and public relations share a core focus on this fundamental act of influencing audiences.
What is persuasion?
This form of defamation is delivered verbally rather than in written form.
What is slander?
The abundance of sequels, reboots, and spinoffs in Hollywood stems from this strategic goal of movie studios want to avoid financial uncertainty.
What is minimizing risk?
“Information is the currency of democracy” is attributed to this founding father.
Who is Thomas Jefferson?
An argument that relies on facts, evidence, and logical reasoning draws on this classical mode of persuasion.
What is logos?
In broadcast media, this metric indicates how many households watched a given TV program or listened to a particular radio station.
What is a rating?
The Supreme Court has relied on this amendment’s guarantee of equal protection to shape modern expectations of personal privacy.
What is the Fourteenth Amendment?
This term describes confidential information intentionally shared with journalists by a public figure, hoping it will make the news.
What is a news leak?
The year the Associated Press was founded.
What is 1846?
The roots of persuasive communication stretch back to ancient Greece, where scholars analyzed this art of effective speaking and writing.
What is rhetoric?
In print advertising, this standard unit—tied to a publication’s circulation—represents the cost to reach one thousand readers.
What is cost per mille (CPM)?
In this landmark Supreme Court case, justices ruled that public officials and public figures must prove actual malice to win a libel suit.
What is New York Times v. Sullivan?
The length of the average soundbite in 2008.
What is under eight (8) seconds?
Journalism has traditionally viewed itself as the primary channel for this type of information and therefore essential to these governing processes.
What is "political information" and "democratic processes"?
The grandfather of the modern public relations industry who coined the term "Public Relations Council".
Who is Edward Bernays?
The average length of a radio or TV commercial.
What is 30 seconds?
This Supreme Court case established that speech posing a “clear and present danger” to U.S. national security could be restricted.
What is Schenck v. United States?
A distribution strategy where a movie is available in theaters and on a streaming service on the same day.
What is day-in-date?
The idea that the public has a right to vital information and the press is responsible for delivering it was a major conclusion by this group.
What is the Hutchins Commission?
In public relations, this goal focuses on ensuring that clients are viewed by the public in the most favorable way possible.
What is reputation management?
Who is Volney Palmer?
This term refers to government actions that stop media content from being published, aired, shown, or distributed in any form.
What is prior restraint?
In the U.S., the typical film earns only this portion of its total revenue from box-office ticket sales.
What is between 20 and 30 percent?