EVALUATION
THE PROCESS BY WHICH WE DETERMINE THE VALUE OF OUR WORK.
WHAT IS EVALUATION?
WHAT ARE THE TWO WAYS TO EVALUATE YOUR TACTICS?
WHAT IS INFORMAL TO FORMAL AND QUALITATIVE TO QUANTITATIVE.
WHAT'S THE TERM FOR ONLINE PUBLICATION MASHABLE'S, FRONT PAGE SUCCESS
WHAT IS ALGORITHM DRIVEN?
THE BARCELONA PRINCIPLES HAS A NUMBER OF KEY ITEMS.
WHAT ARE SEVEN?
FORMULA APPLIED TO CIRCULATION NUMBERS FOR PRINT MEDIA BASED ON THE ASSUMPTION THAT MORE THAN PERSON WILL READ A PUBLICATION
WHAT ARE MULTIPLIERS?
EVALUATION COMES LAST IN WHAT FOUR-STEP PROCESS?
WHAT IS RPIE?
FOCUS GROUPS HAVE BEEN A POPULAR METHOD OF MESSAGE TESTING IN WHAT DISCIPLINES?
WHAT ARE ADVERTISING, ENTERTAINMENT AND PUBLIC RELATIONS
WHICH PLATFORM ORGANIZES LIGHTENING FAST DATA ANALYSIS?
WHAT IS cliQ?
HAVING TO DO WITH OBSERVABLE HUMAN ACTION
WHAT IS BEHAVIORAL?
MEDIA THAT SHOULD FOCUS MORE ON "CONVERSATIONS AND COMMUNITIES" AND LESS ON "COVERAGE."
WHAT IS SOCIAL MEDIA MEASUREMENT?
WHAT RESEARCH COMPANY STILL USES PEN AND PAPER SURVEYS?
WHO IS NIELSEN
THIS EVALUATION TACTIC HAS BEEN SPED UP AS A RESULT OF THE DIGITAL AGE
WHAT IS MEDIA MONITORING SERVICES?
WHAT DOES ONLINE PUBLICATION MASHABLE CONSIDER THEIR LIFE-BLOOD?
WHAT IS DATA?
EXPERIMENTAL DESIGN CAN BE APPLIED IN MESSAGE TESTING
WHAT IS A/B TESTING
QUESTIONNAIRE ITEMS THAT ASK PEOPLE TO RESPOND TO STATEMENTS WITH A RANGE OF DEFINED RESPONSE OPTIONS...
WHAT IS LIKERT-TYPE ITEMS
NAME THE TECHNOLOGY THAT ENABLES AUDIO AND VIDEO TO BE TRACKED WITH DIGITAL INFORMATION.
WHAT IS DIGITAL WATERMARKING
NAME THE SPECIAL SOFTWARE THAT SEARCHES MILLIONS OF POSTS AND MONITORS PERFORMANCE.
WHAT IS CISION?
WHAT IS THE TERM FOR THE PERCENTAGE OF VISITORS WHO VISIT A SITE BUT DO NOT STAY?
WHAT IS BOUNCE RATE?
THE CALCULATION OF THE VALUE OF NEWS OR EDITORIAL COVERAGE BASED ON THE COST OF AN EQUIVALENT AMONT OF ADVERTISING SPACE OR TIME
WHAT IS AVE OR ADVERTISING VALUE EQUIVALENCY?
HAVING TO DO WITH MENTAL PROCESSES SUCH AS THINKING, KNOWING, PERCEIVING...
WHAT IS COGNITIVE?
WHAT PROCESS IS USED TO CONDUCT DATA THAT DESCRIBES DEMOGRAPHICS AND WHAT PEOPLE FEEL AND DO?
WHAT ARE SURVEYS?
WHAT IS FMRI?
FUNCTIONAL MAGNETIC RESONANCE IMAGING
THE TWO COMMON APPLICATIONS OF ANALYTICS ARE PARTICULARLY USEFUL IN PUBLIC RELATIONS?
WHAT ARE TRACKING VISITOR BEHAVIOR AND SEGMENTING REFERRING SOURCES
IN RESEARCH THIS MEANS THAT RESEARCHERS ARE OPEN AND NOT SECRETIVE ABOUT THEIR METHODS
WHAT IS TRANSPARENCY?
COMPUTER PROGRAMS THAT AUTOMATICALLY SEND UNSOLICITED EMAIL OR POST COMMENTS IN ONLINE FORUMS.
WHAT ARE SPAMBOTS