Clearly identify which websites are part of the work, and advertisers always know exactly where their ads will run.
What is vertical networks
100
display the same information to all customers
What is mass messages
100
a website created and maintained by an individual and includes regular commentary, description of events, or other material.
What is a blog
100
an interchangeable name for alternative media
What is guerrilla advertising
100
trade promotion that consists of activities designed to secure the cooperation of the retailer by the manufacturer. aimed at distribution channel
What is push marketing
200
referred to as the next generation of targeting, this content focuses on specific targeting technologies such as search-based, contextual, or behavioral targeting.
What is targeted networks
200
interactive experience where consumer can get information appropriate for an individual purchase decision
What is personal messages
200
allows online users to rate products, services, and businesses
What is review and opinion sites
200
messages are delivered via an object
What is ambient media
200
consumer promotion that involves activities aimed at the consumer to persuade them to buy or request your brand on the spot
What is pull marketing
300
Offer lower costs than vertical networks but do not provided information on where the ads will run prior to flight.
What is blind networks
300
small signs that point customers to products on the shelves
What is shelf talkers
300
use GPS to engage users who submit their location data to a service through a computer or mobile device
What is geosocial networks
300
provides a message in an outdoor, public location, on permanent objects
What is public space marketing
300
certificate that provides a value that, when presented to retailer, will offer a discount on specific products purchased
What is a coupon
400
Monitors the behavior of an individual as he or she moves from site to site.
What is behavioral targeting
400
encourage loyal buying by rewarding a customer for their purchase
What is loyalty programs
400
when you pay each time a user downloads and installs a widget or application on a computer or smart phone
What is cost-per-install
400
delivers messages to a specific audience via a team either performing a service pr distributing a product at a venue
What is street marketing
400
offering prizes based on chance drawing of an entrants name
What is sweepstakes
500
searching for information about news, current events, and various things a consumer is interested in (including products and services)
What is directed activities
500
provide nutritional information and recipes to customers
What is leaflet dispensers
500
advertiser pays each time user takes a specific action, such as becoming a fan or friend
What is cost-per-action
500
how many people saw the marketing campaign
What is impressions
500
offering a consumer a chance to preview the product or taste the product before purchasing