Print Journalism
Audio Storytelling
100

This part of a story is usually from 8 to 10 words long, and “filler words” like “a,” “an” and “the” are left out.

What is the headline?

100

This type of audio includes clips from people who have been interviewed.

What is soundbite?

200

This part of a story comes at the beginning and includes the most important or newsworthy information.

What is the lede/ lead?

200

This type of audio captures background sounds.

What is ambient sound?

300

This element of a news story comes at the end of the piece, and often summarizes the story in a sharp or suprising way.

What is the kicker?

300

This type of audio includes the journalist's narration.

What is the reporter track?

400

This is the word for when a journalist identifies the source of the information they're reporting.

What is attribution?

400

This type of audio might include music from a concert, the sound of a river or overheard conversation.

What is natural sound?

500

This type of “pyramid” refers to the practice of including the most important information at the beginning of the story, and less important information at the end.

What is the "inverted pyramid"?

500

In any form of journalism, this is the top priority/ the most important thing.

What is accuracy?