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100
The practice presenting images and information
Public Relations
100
True or False? Public Relations is similar to Journalism
True
100
Press releases are written to get the attention of reporters, editors, and ---------.
producers
100
When writing a press release, avoid ------.
jargon
100
The ad's target is that the ------ will buy the product.
public
200
Public Relations can be used to protect or repair one's ----------
reputation
200
It is a publicist's job to get ----------- out of the public
information
200
A press release should have a ---- in it's central point
lead
200
Provides elements beyond the press release.
Media kit
200
A publicist's target is the -----.
media
300
People who work in public relations
publicists
300
Publicists plan ----- ---------
media campaigns
300
A press release must rely only on -----.
facts
300
A media kit may include ----- -----------.
still photography
300
The person who writes the ad copy.
copywriter
400
Many large organizations have their own public relations -----------
departments
400
A publicist acts as a ----------- for a business
Spokesperson
400
A well-done press release mimics the -------- ------- style.
inverted pyramid
400
Be careful not to get advertising and public relations --------.
confused
400
An advertisement must have a --------.
headline
500
Public Relations agencies are usually -----------
independent
500
A story written by a publicist to address something newsworthy.
press release
500
A press release should be written in -- style.
AP
500
A paid medium whose goal is to move the audience to buy or do something.
advertising
500
A company's symbol
logo