Journalism
An article that presents the opinions of the board or publisher on a specific topic.
Example: A newspaper arguing for environmental reforms.
editorial
The arrangement of words and phrases to create sentences.
Example: Changing "The cat sat on the mat" to "On the mat sat the cat" alters the _____.
syntax
Appealing to emotion to persuade.
Example: "Think of the children who will suffer."
Listing items or ideas in order.
Example: "We need pencils, paper, notebooks, and erasers."
enumeration
Placing two ideas side by side for the purpose of compare or contrast.
Example: "It was the best of times, it was the worst of times."
juxtaposition
One who writes regularly for a publication, often expressing personal opinions.
Example: A weekly political commentary by a well-known _____.
columnist
Specialised terminology used by a particular group or profession.
Example: "Bandwidth" in tech or "amortisation" in finance.
jargon
Establishing credibility or trustworthiness.
Example: "As a doctor, I can assure you this is safe."
ethos
Repetition of conjunctions for emphasis.
Example: "We have bread and butter and cheese and milk."
polysyndeton
A seemingly contradictory statement that reveals a truth.
Example: "Less is more"
paradox
A short piece of writing on a particular subject, often expressing the author’s viewpoint.
Example: A reflective _____ on the impact of technology on education.
essay
A specific area of interest or market.
Example: A _____ blog focusing solely on plant-based diets.
niche
Using logic or reason to persuade.
Example: "Studies show a 30% reduction in risk."
logos
Omission of conjunctions for effect.
Example: "I came, I saw, I conquered."
asyndeton
A comparison to explain something complex.
Example: "Life is like a box of chocolates."
analogy
A large-format newspaper associated with serious journalism.
Example: The New York Times or The Guardian.
broadsheet
Substituting a word with something closely related.
Example: "The crown" for "the monarchy."
metonymy
Short, personal stories to illustrate a point.
Example: A story about a patient to highlight the need for healthcare reform.
anecdote
Repetition of a word or phrase at the start of clauses.
Example: "We shall fight on the beaches, we shall fight on the landing grounds."
anaphora
A mild term replacing a harsh one ("passed away" instead of "died")
A harsh term replacing a mild one "kicked the bucket" instead of "died")
euphemism / dysphemism
A smaller, more compact newspaper often focusing on sensational or celebrity-driven stories.
Example: The Sun or The Daily Mail.
tabloid
Verbs used with a main verb to form tenses, moods, or voices.
Example: "She is going to the store"
auxiliary verb
Combining multiple means of communication (e.g., text, images, audio) to be more persuasive.
Example: An PSA with statistics and visuals.
multimodality
Name the THREE types of parallel clauses:
A sentence with two parallel clauses ("Buy one, get one free"
A sentence with three parallel clauses ("I came, I saw, I conquered"
A sentence with four parallel clauses ("He sang, he danced, he laughed, he cried.")
bicolon, tricolon, tetracolon
Name the TWO types of questions:
A question asked for effect, not an answer: "Who wouldn’t want to be happy?"
Asking and immediately answering a question: "Why is this important? Because it saves lives."
rhetorical question / hypophora