A small, specifically designed title used for labeling special stories or series
Logo
100
Designed to grab readers' attention so they will buy the paper and read this story in another part of the paper.
Teaser
100
Comparing one product to another and saying it is weaker or inferior in quality or taste.
Name Calling
100
Words with strong associations such as home, family, dishonest, and wasteful
Loaded words
100
A person-on-the-street interview in which several people, often chosen randomly, are asked what they think about a topic.
Inquiring Interview
200
A subheadline, written by copy editors, that supplements information in the main headline.
Deck
200
Someone's exact words, usually spoken to the reporter during an interview
Quote
200
Making you feel like you need the product right away.
Urgency
200
They make you feel good for having the good sense to buy the product.
Flattery
200
Reveals attitudes or viewpoints that are significatn because they come from prominent people or authorities or that are interesting because they are unusualy or well phrased.
Opinion Interview
300
Gives the location of a story that occurred outside the paper's usual coverage area
Dateline
300
The big type, written by copy editors, that supplements information in the main headline
Headline
300
Saying things such as 9 out of 10 people prefer...
Facts and Figures
300
They say people "just like you" buy it.
Plain Folks
300
Expressing opinion in a story when objectivity is preferred. Avoid in news stories, less so in features.
Editorializing
400
When a long story is continued on another page, editors run this line to tell readers where the story continues.
Jumpline
400
One of the last page elements that copy editors produce before sending the paper off to the press.
Index
400
Associating a symbol with a product such as the Golden Arches and McDonalds.
Transference
400
Words that are popular and vague like "pure and natural"
Buzz Words
400
Process of crediting sources within the text of the story. This "who said so" gives the story credibility.
Attribution
500
The one front page element that never changes; the name of the paper
Flag
500
Contact information for the reporter, enabling readers to provide feedback
Tagline
500
The advertiser tries to make you feel like everyone else has the product and if you don't have it too, you will be left out.
Bandwagon
500
Using this product means you are using the "best" product.
Snob Appeal
500
News story structure that puts the most important points first and concludes with the least important.