Audience Fragmentation
User-Generated Content
100

What term describes the process of breaking a mass audience into smaller segments

Fragmentation

100

What type of content is created and shared by users?

User Generated Content

200

Is audience fragmentation increasing or decreasing.

Increasing

200

Is all UGC content reliable information?

No. lots of misinformation spread.

300

Does audience fragmentation lead to an increase or decrease in competition?

Increase

300

T/F UGC has led to an increase in engagement and participation

TRUE

400

What term describes existing viewpoints that people prefer to consume?

Bias

400

In 2019, how many hours of video were uploaded to YouTube every minute?

500

500

What term is used that is promoted by audience fragmentation in journalism that focuses on niche areas?

Specialization

500

The explosion of user-generated content has led scholars to argue for an in-between category of individuals who readily interchange from being the users of a product to producers of product-related content. What is the word they use?

produsers