Elements
are the fundamental aspects of a visual design, including color, shape, line, space, form, value, and texture.
Elements
are guidelines that artists and designers use to organize visual elements in a work of art, design, or architecture, including emphasis, balance, contrast, repetition, proportion, movement, white space.
Principles
a system for organizing layout, including options like baseline, multi-column, single column, and modular.
Grids
color combination that makes up CMYK
Cyan, Magenta, Yellow, Key
lowercase letter that has unique typography characteristics, including ear, link, and loop.
g
connects two points, guiding the eye and creating structure.
Line
using differences (size, color, texture) to create interest and emphasis.
Contrast
the spaces separating modules either vertically or horizontally. Typically, we think of gutters as the space between columns, but they are also the space between rows.
Gutters
color combination that makes up RGB
Reb, Blue, Green
the invisible line where characters sit.
Baseline
influences mood, symbolism, and brand identity.
Color
highlighting a specific area to draw attention.
Emphasis
this grid provides flexible formats for publications that have a complex hierarchy or that integrate text and illustrations across multiple columns.
Multicolumn
hue added with white
Tint
small decorative projections at the end of strokes.
Serif
a two-dimensional, self-contained area defined by boundaries.
Shape
the relationship of elements to each other in size and visual weight.
Proportion/Scale
used by designers for books with one rectangular block of text on each page, plus white space surrounding it to create clear gutters and borders.
Single Column
hue added with black
Shade
strokes extending above or below the x-height.
Ascender/Descender
a three-dimensional element, or the illusion of volume and depth.
Form
the empty areas that give elements room to breathe.
White Space
this grid creates multiple boxes of equal proportions for text and images. The intersection of vertical and horizontal grid lines creates individual modules to host content.
Modular
what is considered the true color, meaning it is not mixed with black, white, and gray
hue
the end of a stroke that does not have a serif.
Terminal