Social Media
What are the 2 platforms you should focus on first for TWO MEN AND A JUNK TRUCK?
What is:
Facebook and Instagram
What is the one-stop shop for anything junk related?
What is:
The Junk Hub
You should refer to the brand ____ in order to target a specific demographic.
What is:
Personas
Name one piece of local content you can add to your website?
What is:
- Meet the team member
- Photos
- Blogs
Name 3 junk support staff employees at MSC
What is:
Junk Team Members
What is the content calendar platform that TMJT uses?
What is:
SOCi
What goes on the back of the haulers tablets for customers to leave a review?
What is:
QR code stickers
Where can you order uniforms and apparel?
What is:
Sigler (The Marketplace)
45% of our jobs currently come from what function on the site?
What is:
Self-Schedule
Name 3 promotional items available on the Marketplace.
What is:
Totes, cornhole, pens, lip balm, hand sanitizer, mugs, koozie, chip clips, cards.
What do we set up on behalf of your franchise?
What is:
A Facebook Page
What is the document that provides guidelines and recommendations for how to maximize your local marketing?
What is:
The Marketing Playbook
Where can you order and customize marketing collateral?
What is:
Vya
What can a customer manually enter at the bottom of the self-schedule form?
What is:
Promo Codes
51% of the NAF is spent on ____.
What is:
Lead Generation
What are the 2 core categories we look for in an Influencer for a partnership?
What is:
•Home Improvement & Restoration
•Organization & Cleaning
What is the first step in the marketing funnel?
What is:
Awareness
The best way to insure your marketing collateral is within Brand Standards is to submit a _____.
Graphic Design Request Form
Name 2 of the 4 primary objectives of the website?
What is:
- Educate customers on our junk removal services
- Brand awareness & visibility - SEO
- Provide local service area information, phone number & hours, local content
- Lead generation
What is the name of our current video campaign?
What is:
Room to Dream
What are the 3 communication pillars on social media for TWO MEN AND A JUNK TRUCK?
What is:
Trust, Professionalism, and Speed
What are the 4 core tactics of the 2025 Upsend Test?
What is:
1.Paid Social Media Advertising
2.Google Demand Gen
3.Incremental PPC spend
4.LinkedIn PPC Campaign
What helps ensure our themes and messaging are aligned at all core touch points?
What is:
The Brand Content Calendar
Name 2 ways local site content is important?
What is:
1.Builds SEO (Organic Google rank)
2.Creates local connection for visitors/customers
3.Showcases local partnerships & team members
4.Local backlinks
5.Local “real time” Ratings & Reviews
What is the name of the 2nd influencer we worked with and created a promo code for?
What is:
Alyssa or @TheThingsWeBuilt