Biz Camp Content
What is the FASTEST GROWING segment of Facebook advertisers?
A) Torso
B) Tail
C) Head
D) Hair
A) Torso
Which of these surfaces represents the biggest opportunities for the ads monetization?
A) Stories
B) Reels
C) Newsfeed
D) Watch
B) Reels
What are the Monetization org priorities for 2023?
A) Product Growth, Instagram Reels, VR, Commerce Monetization, Building the Metaverse
B) Product and Sales Connection, Supply, Signal Growth, Commerce Monetization, Building the Metaverse
C) Business Messaging, AI, New Monetization Experiences, Product Growth, Instagram Reels, VR
D) Product and Sales Connection, Supply, Signal Growth, Business Messaging, AI, New Monetization Experiences
D) Product and Sales Connection, Supply, Signal Growth, Business Messaging, AI, New Monetization Experiences
What is the aim of our Commerce Strategy?
A) To test shop ads and meta pay
B) To reduce the data friction between first party data and third party data
C) To promote business products to improve conversion
D) To promote signal growth and get more qualitative data for our customers to target consumers
C) To promote signal growth and get more qualitative data for our customers to target consumers
What kind of ads auction does Meta run?
A) A first price auction
B) A minimum bid auction
C) A reserve auction
D) A second price auction
D) A second price auction
Which placement generates the most revenue?
A) Instream Video ads & Watch tab ads
B) Ads on Audience Network
C) Meta Newsfeed Ads on the Desktop Website
D) Meta Feeds Ads in iOS and Android Apps
D) Meta Feeds Ads in iOS and Android Apps
How many surfaces for video monetization do we have in our apps?
A) 2
B) 6
C) 7
D) 4
D) 4
What are Click-to Message Ads?
A) Click to Messenger is a direct message that you send to one of your contacts
B) Click to Messenger is a family of ads that directs users into Messenger threads with businesses
C) Click to Messenger is a family of ads that directs businesses to users
D) Click to Messenger is a family of ads that directs businesses to creators
B) Click to Messenger is a family of ads that directs users into Messenger threads with businesses
What is the current strategy in place to promote signal growth?
A) Investing in first-party conversions, consent growth, and privacy-enhancing technologies (PETs)
B) Investing in business product growth to drive more conversions
C) Investing in pixel and SDK product growth
D) Investing in the conversion attribution system
A) Investing in first-party conversions, consent growth, and privacy-enhancing technologies (PETs)
What are the key monetization verticals for Ads?
A) Commerce, App/Gaming
B) Retail/CPG
C) Entertainment
D) Travel
A) Commerce, App/Gaming
Which is more valuable in our machine learning models?
A) Features
B) Labels
B) Labels
What is the goal of the supply surface monetization org/pillar?
A) To connect businesses to new people-first experiences through monetization
B) To provide as many surfaces as we can for business to advertise
C) To deliver the correct ads ranking
D) To provide relevant content to our users
A) To connect businesses to new people-first experiences through monetization
What is our Business Messaging mission?
A) To keep our messaging app always up to date
B) To manage the heavy amount of inbound messages
C) To be the primary way that people and businesses communicate
D) To build new communication products
C) To be the primary way that people and businesses communicate
What are onsite signals?
A) Signals that are collected on non-FB properties
B) Signals that are collected on web
C) Signals that are collected on a Meta property
D) Signals that are collected on offline channels
C) Signals that are collected on a Meta property
A business can only run either DR or Brand ads at any given time.
A) False
B) True
A) False
Which ads conversion objective is matched with the WRONG step in the Marketing Funnel?
A) Lead Generation: Consideration
B) App Installs: Consideration
C) Conversions: Consideration
D) Reach: Awareness
C) Conversions: Consideration
What percentage of FB revenue comes from “Brand” advertising?
A) 30%
B) 15%
C) 50%
D) 85%
B) 15%
Which of the following is NOT one of the “8 expectations of the privacy community”?
A) Data Retention
B) Fairness
C) Explainability
D) Purpose Limitation
C) Explainability
Which of the following is NOT a component in the delivery system?
A) Ad Pricer
B) Ad Publisher
C) Ad Indexer
D) Ad Monitor
A) Ad Pricer
What does Ads AI involve?
A) Ads Ranking and Score
B) Ads Score and Placements
C) Ads Ranking and Creative
D) Ads Creative and Placements
C) Ads Ranking and Creative
What does IBEES stand for?
A) Interpret, Begin, Enlist, Enlarge, Ship
B) Interfaces, Businesses, Educators, Entities, Security
C) Interrogate, Badger, Entrat, Entrance, Snare
D) Identify, Build, Enforce, Establish, Share
D) Identify, Build, Enforce, Establish, Share
Which of the statements about Google’s ads business is true?
A) The % of US digital advertising revenue going to Google is declining
B) Most of the profits from Google search ads are paid out to content creators
C) Revenue from Google’s ad network is growing
D) Most of their revenue comes from Youtube ads
A) The % of US digital advertising revenue going to Google is declining
Which of the following statements about Machine Learning is true?
A) Facebook’s ad models usually use “Support Vector Machines”
B) It is fast, efficient and cheap to train our ads models
C) It is easy to explain why our ads models make the predictions they do
D) Even when offline tests show improvements, they don’t always do so in production
D) Even when offline tests show improvements, they don’t always do so in production
Which of the following acronyms is NOT a privacy related law?
A) CCPA
B) GDPR
C) PPRA
D) LGPD
C) PPRA
Which are the product areas where we want to remove advertiser frictions?
A) Integrity, Payments, Ads Products and Stability
B) Ads Products, Stability, Business Interfaces and Business Messaging
C) Business Interfaces, Business Messaging, Integrity and Payments
D) Business Interfaces, Business Messaging, Privacy and Payments
A) Integrity, Payments, Ads Products and Stability